Product Manager – Agri-Biologicals

Kan Biosys

Pune District

On-site

INR 800,000 - 1,200,000

Full time

6 days ago

Be an early applicant

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Job summary

Kan Biosys in Pune seeks a seasoned Product Manager to drive strategies for agri-biologicals, identify target crops and farmer segments, and shape market development initiatives.

You will collaborate with Agronomy and Sales on trials and demonstrations, translate results into compelling value propositions, and develop pricing and ROI recommendations to support launches.

Qualifications

Bachelor's or master's degree in agriculture or related field with strong crop knowledge.
Proven ability to develop product strategies and value propositions.
Experience in market analysis, pricing, and ROI assessments.

Responsibilities

Develop and execute product and portfolio strategies for assigned biological products.
Identify target crops, markets, farmer segments and business opportunities.
Conduct market research, competitor benchmarking and market analysis.
Develop product positioning, differentiation and value propositions.
Understand farmer needs, pain points, adoption barriers and purchase drivers.
Work with Agronomy teams on product trials, demonstrations and validation.
Translate technical and trial results into commercial product propositions.
Develop pricing, cost-per-acre and farmer ROI/value recommendations.
Lead product commercialization, launches and market development initiatives.
Train and support Sales teams on product positioning, application and competition.
Provide product inputs for marketing campaigns and product communication.
Monitor product performance, market feedback and competitor activities.
Identify new market opportunities and provide inputs for innovation and R&D.

Skills

Product Management

Agri-Biologicals

Product Strategy

Market Research

Competitor Analysis

Product Positioning

Market Development

Farmer Insights

Agronomy

Biofertilizers

Biopesticides

Biostimulants

Agrochemicals

Plant Nutrition

Pricing & ROI Analysis

Technical Marketing

Product Launch

Sales Enablement

Education

B.Sc. Agriculture / Agronomy / Plant Pathology / Entomology / Soil Science / Agricultural Microbiology / Biotechnology

M.Sc. Agriculture / Relevant Agricultural Discipline

Job description

Key Responsibilities:

Develop and execute product and portfolio strategies for assigned biological products.
Identify target crops, markets, farmer segments and business opportunities.
Conduct market research, competitor benchmarking and market analysis.
Develop product positioning, differentiation and value propositions.
Understand farmer needs, pain points, adoption barriers and purchase drivers.
Work with Agronomy teams on product trials, demonstrations and validation.
Translate technical and trial results into commercial product propositions.
Develop pricing, cost-per-acre and farmer ROI/value recommendations.
Lead product commercialization, launches and market development initiatives.
Train and support Sales teams on product positioning, application and competition.
Provide product inputs for marketing campaigns and product communication.
Monitor product performance, market feedback and competitor activities.
Identify new market opportunities and provide inputs for innovation and R&D.