Product Manager

Recrew AI; Delhi; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Recrew AI in India is building a media super-app that unifies video, audio, radio, micro-drama, news and commerce on a single platform. This foundational IC role owns the product strategy, requirements, and roadmap across all six verticals, directly shaping what engineering and design build.

The PM will serve as the connective tissue between business goals, user needs and technical execution at platform scale, translating ambiguous goals into actionable requirements and defining success metrics.

Qualifications

• 8–10 years of product management experience, with at least 2–3 years owning product strategy for a multi-product or multi-vertical consumer platform.
• Proven track record of defining and shipping product roadmaps for consumer-scale mobile and/or web products.
• Demonstrated experience translating ambiguous business goals into prioritised, well-scoped product requirements.
• Strong understanding of content, media, or commerce product ecosystems—with the ability to manage trade-offs across verticals simultaneously.
• Experience using data and analytics to prioritise initiatives and validate product decisions.
• Proven ability to lead through influence as an individual contributor.

Responsibilities

• Own the end-to-end product roadmap across all six verticals — video, audio, radio, micro-drama, news, and commerce — simultaneously, from ideation through launch.
• Translate ambiguous business goals and user research into clear, well-scoped product requirements for engineering and design to build against.
• Partner with the Backend and Frontend Architects to validate technical feasibility and define sequencing of product initiatives across verticals.
• Collaborate with the Design Lead to ensure product requirements are translated into intuitive, high-quality user experiences.
• Define success metrics and own product outcomes across content discovery, engagement, and commerce conversion.
• Drive prioritisation trade-offs across all six competing verticals as the platform scales, representing product decisions to internal stakeholders and leadership.
• Conduct ongoing user and market research to inform product strategy across content formats and monetisation models.

Skills

Product management

Roadmapping

Data analytics

Cross-functional leadership

Influence without authority

Job description

Function: Product Management

Type: Full-time

About Company

One of India's largest private FM radio networks, reaching 40 million+ listeners weekly. The company operates across 49 cities, 1,000+ towns, and 50,000 villages.

It is the only private FM station broadcasting from Jammu & Kashmir, with an international presence in Singapore and Bhutan. Its digital platform extends the brand into curated lifestyle, music, and news content.

The company operates at the intersection of legacy broadcasting and digital innovation, backed by a 740-person team. Joining now means shaping a media super-app from the ground up, with real ownership and direct access to leadership.

Position Overview

The company is building a media super-app that unifies video, audio, radio, micro-drama, news, and commerce on a single platform. This foundational individual-contributor role owns the product strategy, requirements, and roadmap across all six verticals simultaneously — directly shaping what engineering and design build. The PM will serve as the connective tissue between business goals, user needs, and technical execution at platform scale.

Role & Responsibilities

• Own the end-to-end product roadmap across all six verticals — video, audio, radio, micro-drama, news, and commerce — simultaneously, from ideation through launch
• Translate ambiguous business goals and user research into clear, well-scoped product requirements for engineering and design to build against
• Partner with the Backend and Frontend Architects to validate technical feasibility and define sequencing of product initiatives across verticals
• Collaborate with the Design Lead to ensure product requirements are translated into intuitive, high-quality user experiences
• Define success metrics and own product outcomes across content discovery, engagement, and commerce conversion
• Drive prioritisation trade-offs across all six competing verticals as the platform scales, representing product decisions to internal stakeholders and leadership
• Conduct ongoing user and market research to inform product strategy across content formats and monetisation models

Must Have Criteria

• 8–10 years of product management experience, with at least 2–3 years owning product strategy for a multi-product or multi-vertical consumer platform
• Proven track record of defining and shipping product roadmaps for consumer-scale mobile and/or web products
• Demonstrated experience translating ambiguous business goals into prioritised, well-scoped product requirements
• Strong understanding of content, media, or commerce product ecosystems — with the ability to manage trade‑offs across verticals simultaneously
• Experience using data and analytics to prioritise initiatives and validate product decisions
• Proven ability to lead through influence as an individual contributor — aligning engineering, design, and business stakeholders without direct authority

Nice to Have

• Experience building products in a media, content, or commerce super-app environment
• Prior 0→1 product experience at a high-growth startup
• Experience managing product across multiple content formats (video, audio, short-form) within a single platform
• Familiarity with subscription, advertising, or commerce monetisation models

What We Offer

• Foundational ownership of a greenfield media super-app spanning all six content and commerce verticals from day one
• Direct collaboration with engineering, design, and business leadership in a high-trust, IC‑led structure
• Exposure to one of India's largest broadcast networks with 40M+ weekly listeners and a growing digital footprint
• Opportunity to define product direction at a pivotal moment in the company's digital transformation