AA Product Manager

AbbVie Inc.; Bengaluru; Hybrid; INR 1,800,000 - 2,400,000; Full time

Job summary

AbbVie Inc. (Allergan Aesthetics) in India seeks a Brand / Product Manager to lead brand and product marketing, drive growth, customer engagement, and business performance in Bengaluru.

You will own end-to-end brand strategy across the product lifecycle, including launches, campaigns, performance tracking, and lifecycle optimization, collaborating across Medical, Sales, Regulatory, Finance, and other functions in a matrix organization.

Qualifications

• Bachelor’s degree required; MBA or equivalent postgraduate qualification in Marketing or Business preferred.
• Experience in brand management, product management, or marketing in pharmaceuticals, healthcare, aesthetics, medical devices, or a similarly regulated environment.
• Proven experience in product life cycle management and new product launches.
• Strong ability to build and execute marketing campaigns across multiple channels.
• Experience in market research, insight generation, and commercial analysis.
• Strong proficiency in Microsoft PowerPoint and Excel, with the ability to create compelling presentations and robust analyses.
• Working understanding of digital marketing and social media campaign planning and execution.
• Strong business acumen with experience supporting planning, forecasting, and business case development.

Responsibilities

• Develop and execute integrated brand plans and marketing strategies aligned to business objectives, market dynamics, and portfolio priorities.
• Lead product life cycle management across launch, growth, maturity, and optimization phases.
• Own new product launch planning and execution, including positioning, messaging, segmentation, readiness, rollout, and post-launch tracking.
• Design and implement multi-channel marketing campaigns, including digital, field, and customer-facing initiatives.
• Define, track, and report key performance indicators to measure campaign effectiveness, brand performance, and return on investment.
• Conduct primary and secondary market research to generate actionable insights on customers, consumers, competitors, and market trends.
• Map customer and consumer journeys to identify opportunities to improve engagement and impact at each touchpoint.
• Prepare high-quality business reviews, brand reviews, leadership updates, and strategic presentations.
• Build and maintain analytical dashboards, trackers, and reports using advanced Excel and PowerPoint capabilities.
• Use data analytics to inform business decisions, identify growth opportunities, and optimize marketing investments.
• Support business case preparation, commercial planning, forecasting, and budget tracking for assigned brand activities.
• Coordinate digital and social media campaign planning, rollout, and performance measurement in partnership with internal and external stakeholders.
• Collaborate effectively with Medical, Sales, Commercial Excellence, Market Access, Regulatory, Legal, Compliance, Finance, Supply Chain, and other relevant teams.
• Manage agencies, vendors, and partners to ensure delivery of high-quality outputs on time and within budget.
• Ensure all materials, programs, and communications comply with AbbVie policies, ethical standards, and applicable local regulations.
• Monitor market, customer, and competitor developments to identify risks, opportunities, and strategic actions.
• Contribute to franchise and portfolio-level planning with insights grounded in customer needs and market evidence.
• Demonstrate strong stakeholder management and influence across a complex matrix environment.

Skills

Brand management

Product management

Marketing campaigns

Market research

Stakeholder management

Digital marketing

Communication

Leadership

Education

Bachelor's degree

MBA or equivalent postgraduate qualification in Marketing/Business

Tools

Microsoft PowerPoint

Excel

Job description

Company Description

About AbbVie: At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Job Description

Role Summary

• Lead brand and product marketing activities for Allergan Aesthetics India to drive growth, customer engagement, and business performance.
• Own the end-to-end brand strategy across the product life cycle, including new product launches, campaign development, performance tracking, and optimization.
• Work effectively in a matrix organization, partnering with cross-functional teams to deliver business objectives in alignment with AbbVie values.

Purpose of the Role

The Brand / Product Manager is responsible for driving the strategic and operational management of an assigned brand or product portfolio within Allergan Aesthetics India. This role leads brand growth through robust marketing strategy, customer insight, data-driven decision-making, and effective cross-functional execution. The position owns key elements of the product life cycle, including launch planning, campaign execution, performance tracking, and lifecycle optimization, while operating in alignment with AbbVie values, business priorities, and compliance expectations.

This is a highly visible, leadership-oriented role requiring strong influence across a matrix organization, with accountability for delivering results through collaboration, insight, and disciplined execution.

Key Responsibilities

• Develop and execute integrated brand plans and marketing strategies aligned to business objectives, market dynamics, and portfolio priorities.
• Lead product life cycle management across launch, growth, maturity, and optimization phases.
• Own new product launch planning and execution, including positioning, messaging, segmentation, readiness, rollout, and post-launch tracking.
• Design and implement multi-channel marketing campaigns, including digital, field, and customer-facing initiatives.
• Define, track, and report key performance indicators to measure campaign effectiveness, brand performance, and return on investment.
• Conduct primary and secondary market research to generate actionable insights on customers, consumers, competitors, and market trends.
• Map customer and consumer journeys to identify opportunities to improve engagement and impact at each touchpoint.
• Prepare high-quality business reviews, brand reviews, leadership updates, and strategic presentations.
• Build and maintain analytical dashboards, trackers, and reports using advanced Excel and PowerPoint capabilities.
• Use data analytics to inform business decisions, identify growth opportunities, and optimize marketing investments.
• Support business case preparation, commercial planning, forecasting, and budget tracking for assigned brand activities.
• Coordinate digital and social media campaign planning, rollout, and performance measurement in partnership with internal and external stakeholders.
• Collaborate effectively with Medical, Sales, Commercial Excellence, Market Access, Regulatory, Legal, Compliance, Finance, Supply Chain, and other relevant teams.
• Manage agencies, vendors, and partners to ensure delivery of high-quality outputs on time and within budget.
• Ensure all materials, programs, and communications comply with AbbVie policies, ethical standards, and applicable local regulations.
• Monitor market, customer, and competitor developments to identify risks, opportunities, and strategic actions.
• Contribute to franchise and portfolio-level planning with insights grounded in customer needs and market evidence.
• Demonstrate strong stakeholder management and influence across a complex matrix environment.

Qualifications

Qualifications and Experience

• Bachelor’s degree required; MBA or equivalent postgraduate qualification in Marketing, Business, or a related field preferred.
• Relevant experience in brand management, product management, or marketing in pharmaceuticals, healthcare, aesthetics, medical devices, or a similarly regulated environment.
• Proven experience in product life cycle management and new product launches.
• Strong ability to build and execute marketing campaigns across multiple channels.
• Experience in market research, insight generation, and commercial analysis.
• Strong proficiency in Microsoft PowerPoint and Excel, with the ability to create compelling presentations and robust analyses.
• Working understanding of digital marketing and social media campaign planning and execution.
• Strong business acumen with experience supporting planning, forecasting, and business case development.
• Demonstrated success working in a matrix organization and managing multiple stakeholders.

Additional Information

Core Competencies

• Strategic thinking and business acumen
• Customer-centric mindset
• Analytical and data-driven decision-making
• Execution excellence and accountability
• Collaboration and cross-functional influence
• Stakeholder management and relationship building
• Adaptability and agility in a fast-paced environment
• Strong communication and presentation skills
• Innovation and continuous improvement mindset
• Ethical judgment and integrity

Leadership Expectations

• Demonstrate ownership, initiative, and sound judgment in managing the portfolio.
• Act as a role model for AbbVie values through integrity, collaboration, and commitment to excellence.
• Influence decisions through insight, credibility, and strong business acumen.
• Build trust with internal and external stakeholders through clear communication and reliable delivery.
• Contribute to a high-performance culture with a focus on results, accountability, and continuous learning.

Additional Requirements

• Ability to manage multiple priorities and deliver to tight timelines.
• Comfort operating in a dynamic, evolving business environment.
• Strong storytelling ability for internal and external audiences.
• Willingness to travel as required by business needs.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

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