Product Head Cross Sell

Piramal Finance; Mumbai; On-site; INR 2,400,000 - 4,600,000; Full time

Job summary

Piramal Finance in Mumbai is seeking an experienced Product Manager to lead cross-sell initiatives across personal loan products. You will own the product lifecycle from concept to launch and work with distribution partners to maximise impact.

The ideal candidate has 10+ years in product management within financial services, strong data analytics, and ability to design compelling customer propositions, pricing, and channel strategies.

Qualifications

• 10+ years of product management experience in financial services or related field.
• Experience with cross-sell strategies and distribution channels.

Responsibilities

• Develop and manage the cross-sell product roadmap across PL and related products.

Skills

Product management

Distribution channel management

Data analysis

Team leadership

Stakeholder alignment

Tools

SQL

Excel

Job description

Key Roles and Responsibilities:

• 10+ years of relevant experience with Personal Loan and / or Cross Sell product
• Relevant years of experience in product management & distribution channel management
• Comfortable with working with large data sets and tech driven businesses

Product Management

• Develop and manage the product and proposition roadmap for cross-sell products across PL, UBL and other relevant products.
• Design new products, schemes, pricing, offers and customer propositions based on customer & business needs.
• Own the end-to-end product lifecycle from conceptualisation through approval, launch, monitoring and modification/discontinuation.
• Define product eligibility, customer segmentation, offer constructs and channel-specific propositions.
• Monitor product performance, unit economics, profitability and customer outcomes and drive corrective actions.

Customer & Data/Analytics Management

• Develop customer segmentation and propensity-based targeting strategies to identify cross-sell opportunities.
• Work with Data/Analytics teams to develop customer propensity, lead prioritisation & next-best-offer framework.
• Analyse customer behaviour, response rates, conversion and drop-offs across the funnel.
• Develop dashboards and MIS to monitor cross-sell performance at customer/product/channel/campaign levels.
• Continuously optimise targeting, offers and customer journeys based on campaign and conversion analytics.

Process, Policy & Technology

• Design and continuously streamline end-to-end cross-sell processes and customer journeys across physical and digital channels.
• Work with Credit, Policy, Risk, Operations and Compliance teams to define and optimise eligibility, underwriting and fulfilment processes.
• Identify process bottlenecks and drive automation and straight-through processing wherever feasible.
Work closely with Technology/Product teams to build and enhance cross-sell journeys, lead management, offer management and campaign orchestration capabilities.Define product and business requirements for the cross-sell technology platform and prioritise the product roadmap.Develop new business channels, including alternate, digital, partner and embedded channels.Define channel strategy, economics, propositions and operating models.Design and implement campaigns, sales programs and contests to drive acquisition and cross-sell.Partner with sales leadership to improve lead conversion, productivity and channel effectiveness.Develop relationships with Channel Partners, FinTechs, Online Aggregators and other ecosystem partners.Gather market and partner feedback and translate insights into product, process and proposition improvements.

Business & Performance Management

• Own business targets, revenue, profitability, cost and P&L for the cross-sell portfolio.
• Set targets across products, customer segments & channels based on business budgets and market opportunity.
• Drive funnel-level performance management across lead generation, contactability, conversion & disbursal.
• Develop hiring strategy, organisation structure, role definitions and performance scorecards for internal team.
• Design incentive structures for different sales channels aligned to profitable growth and quality of business.
• Monitor productivity and drive continuous improvement across teams and channels.
• Ensure adherence to audit, compliance, risk and sales quality guidelines.