Head - Insurance Cross-sell

ABCD Aditya Birla Capital Digital; Maharashtra; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

ABCD Aditya Birla Capital Digital is seeking a growth leader to drive cross-sell across Life, Health, General, and Motor insurance leveraging the existing customer base. You will own end-to-end outcomes, from segmentation and analytics to personalized marketing and policy issuance, renewals, and lifetime value optimization.

You will collaborate with product, analytics, marketing, and partner teams to strengthen propositions, improve penetration, and maximize cross-sell revenue while ensuring

Responsibilities

• Own incremental premium, revenue, policy issuance, cross-sell penetration, renewals, retention and profitability outcomes.
• Segment customers using consent, demographics, life stage, product holdings, behaviour, protection gaps and propensity signals.
• Build customer personas and need-based propositions that match insurance solutions to relevant customer cohorts.
• Partner with Analytics to create propensity models, pre-approved/pre-qualified offers, next-best-action logic and unified offer marts
• 6. Design hyper-personalized campaigns across app, CRM, outbound, assisted and partner channels with Marketing and Product teams.
• Own the end-to-end funnel from cohort selection and engagement to lead management, quote, issuance, renewal and retention.
• Improve conversion through funnel diagnostics, A/B tests, channel optimization, sales enablement and closed-loop feedback.
• Work with insurers and internal teams to strengthen product propositions, partner contribution, service quality and fulfilment economics.
• Drive renewal, repeat purchase and multi-category penetration to increase customer lifetime value and portfolio stickiness. 11. Ensure consent, suitability, disclosure, regulatory, compliance and customer-protection requirements are followed across campaigns and journeys

Job description

Summary- Looking for a growth leader who can drive insurance cross-sell across Life, Health, General, and Motor Insurance products using ABCD's existing customer base. The role requires expertise in customer segmentation, analytics, customer profiling, propensity based targeting, and personalized marketing. The candidate will work closely with product, analytics, marketing, and partner teams to enhance customer penetration, drive policy issuance, improve renewals, and maximize customer lifetime value. The role carries end-to-end ownership of cross-sell revenue and business outcomes.

ROLE & RESPONSIBILITIES

1. Define and deliver the cross-sell strategy for Life, Health, General, Motor and other insurance categories across ABCD’s existing customer base.

• Own incremental premium, revenue, policy issuance, cross-sell penetration, renewals, retention and profitability outcomes.
• Segment customers using consent, demographics, life stage, product holdings, behaviour, protection gaps and propensity signals.
• Build customer personas and need-based propositions that match insurance solutions to relevant customer cohorts.
• Partner with Analytics to create propensity models, pre-approved/pre-qualified offers, next-best-action logic and unified offer marts
• 6. Design hyper-personalized campaigns across app, CRM, outbound, assisted and partner channels with Marketing and Product teams.
• Own the end-to-end funnel from cohort selection and engagement to lead management, quote, issuance, renewal and retention.
• Improve conversion through funnel diagnostics, A/B tests, channel optimization, sales enablement and closed-loop feedback.
• Work with insurers and internal teams to strengthen product propositions, partner contribution, service quality and fulfilment economics.
• Drive renewal, repeat purchase and multi-category penetration to increase customer lifetime value and portfolio stickiness. 11. Ensure consent, suitability, disclosure, regulatory, compliance and customer-protection requirements are followed across campaigns and journeys