Roles and Responsibilities :
Role Purpose: To anchor CEP-level pricing analysis, competition benchmarking, and data consolidation across all three brands. This role will ensure timely, accurate, and actionable pricing inputs to support pricing governance, product actions, and field-level interventions. The role will operate in close coordination with regional business managers and sales teams, while providing high-quality analytics and dashboards for internal use to CO-Sales Head-Finance-PMD.
Key Responsibilities (KRA):
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1. CEP-Level Competition Pricing Intelligence
- Manage and update the competition pricing portal with inputs from regional business managers.
- Clean, validate, and standardize pricing inputs across models, segments, and geographies.
- Track model-wise pricing movements across key competitors and identify pricing trends.
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2. Pricing Analysis & Reporting
- Build comparative pricing dashboards for Powertrac, Farmtrac, and Kubota vs key competitors.
- Highlight price gaps, over-/under-positioning, and regional pricing anomalies.
- Prepare monthly pricing insight reports to support internal pricing and product discussions.
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3. Pricing Governance Support
- Support in preparing pricing proposals and simulations for new launches or product repositioning.
- Assist in evaluating margin implications of proposed pricing actions at the model/region level.
- Monitor channel pricing practices to flag deviations or leakages.
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4. Field Team Engagement & Capability Building
- Drive structured pricing input collection from RBMs and ZMs through the portal.
- Train field teams on consistent pricing data submission formats and competitive benchmarking.
- Act as the SPOC for all portal-related escalations, improvements, and data accuracy.
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5. Digital Tools & Dashboard Ownership
- Maintain and enhance the pricing intelligence portal in collaboration with internal IT/digital teams.
- Create intuitive dashboards and summary views for internal stakeholders including Product, Sales, and Finance.
Skills and Qualifications:
- Graduate/Postgraduate in Business, Agri, Engineering, or Analytics
- 4-7 years of experience in Pricing, Business Analytics, Sales Planning, or Competitive Intelligence
- Strong command of Excel, dashboards, and data structuring tools (Power BI / Tableau is a plus)
- Exposure to tractors, agri-machinery, commercial vehicle or FMCD industry preferred
- Strong coordination skills across field and central teams
Success Metrics:
- Timeliness and accuracy of competition pricing inputs
- Quality of pricing dashboards and internal insights
- Field adoption and usage of pricing portal
- Support provided during pricing decisions, product actions, or launches