Product Manager-Farm Machinery Products

F J Direct; Chakan; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

F J Direct is seeking an experienced Product Manager to lead the portfolio lifecycle from strategy through launches. The role requires deep market insights, cross-functional leadership, and a track record in tools and automotive-adjacent industries.

Extensive travel may be involved to support demos and customer engagements. Ideal candidates will have 12–15 years in product management, an engineering background, and marketing management experience to drive growth and profitability in a

Qualifications

• Engineering Degree / Diploma & Management in marketing preferred
• Min 12 to 15 yrs of experience in Product Management with background in Field Sales/Technical Services
• Experience in Power Tools, Agriculture Tools, Tractors, and Automobile Industry preferred

Responsibilities

• Develop and implement product strategy and roadmap aligned with overall business objectives.
• Manage the complete product lifecycle, including new product development, launches, portfolio expansion, and continuous product improvements.
• Identify growth opportunities through market research, customer insights, and competitor analysis.
• Drive product enhancements and strategic initiatives to strengthen market position and profitability.
• Conduct detailed market, customer, and competitor analysis to identify trends, needs, and business opportunities.
• Gather and analyze feedback from customers, sales teams, and channel partners to support product and portfolio decisions.
• Assess market potential, demand forecasts, and pricing strategies to support business growth.
• Support product development by defining specifications, coordinating testing, and managing product validation activities.
• Ensure compliance with quality, regulatory, and certification requirements.
• Drive localization and vendor development initiatives to enhance product competitiveness and profitability.
• Develop product positioning, value propositions, and go-to-market strategies.
• Collaborate with Sales and Marketing teams to execute successful product launches and promotional campaigns.
• Create product-related content including brochures, presentations, training materials, videos, and application guides.
• Prepare product launch plans and track post-launch performance.
• Drive customer awareness and adoption through demonstrations, seminars, exhibitions, and training programs.
• Conduct competitive pricing analysis to support Price decision-making.
• Support annual budgeting, sales forecasting, and business planning processes.
• Provide technical and commercial support to sales teams, distributors, dealers, and channel partners.
• Develop & Conduct product training programs Face to Face & online for internal and external stakeholders.
• Support key customer engagements, product presentations, and solution-based selling initiatives.
• Develop sales support tools such as comparison sheets, Product calculators, application guides, and presentations.

Skills

Product strategy

Roadmap

Market research

Collaboration

Pricing

Education

Engineering Degree / Diploma

Management in marketing

Tools

Power tools

Agriculture tools

Tractors

Automobile industry

Job description

Position Overview:

• Experience: Min 12 to 15 years
• Qualification: Engineering Degree / Diploma & Management in Marketing preferred

Key Responsibilities:

Product Manager will be responsible for managing the product portfolio and driving the complete product lifecycle, including market research, product development, pricing inputs, product launches, and business growth. Working closely with cross-functional teams, the role will ensure the development of competitive products that meet customer needs and achieve business objectives.

• Develop and implement product strategy and roadmap aligned with overall business objectives.
• Manage the complete product lifecycle, including new product development, launches, portfolio expansion, and continuous product improvements.
• Identify growth opportunities through market research, customer insights, and competitor analysis.
• Drive product enhancements and strategic initiatives to strengthen market position and profitability.
• Conduct detailed market, customer, and competitor analysis to identify trends, needs, and business opportunities.
• Gather and analyze feedback from customers, sales teams, and channel partners to support product and portfolio decisions.
• Assess market potential, demand forecasts, and pricing strategies to support business growth.
• Support product development by defining specifications, coordinating testing, and managing product validation activities.
• Ensure compliance with quality, regulatory, and certification requirements.
• Drive localization and vendor development initiatives to enhance product competitiveness and profitability.
• Develop product positioning, value propositions, and go-to-market strategies.
• Collaborate with Sales and Marketing teams to execute successful product launches and promotional campaigns.
• Create product-related content including brochures, presentations, training materials, videos, and application guides.
• Prepare product launch plans and track post-launch performance.
• Drive customer awareness and adoption through demonstrations, seminars, exhibitions, and training programs.
• Conduct competitive pricing analysis to support Price decision-making.
• Support annual budgeting, sales forecasting, and business planning processes.
• Provide technical and commercial support to sales teams, distributors, dealers, and channel partners.
• Develop & Conduct product training programs Face to Face & online for internal and external stakeholders.
• Support key customer engagements, product presentations, and solution-based selling initiatives.
• Develop sales support tools such as comparison sheets, Product calculators, application guides, and presentations.

Desired Candidate Profile:

Educational Qualification & experience:

• Engineering Degree / Diploma & Management in marketing preferred
• Min 12 to 15 yrs of experience in Product Management with background in Field Sales/Technical Services.
• Experience in Power Tools, Agriculture Tools, Tractors, and Automobile Industry preferred.

Technical / Functional Skills:

• Strong knowledge of Power tools, Agriculture Tools
• Ability to conduct and supervise field demos and product trials.
• Excellent strategic and analytical skills
• Process customer/market-oriented approach
• Customer focus, exposure to dealer management preferred

Soft Skills:

• Strong leadership and decision-making skills.
• Good communication and collaboration skills.
• Excellent presentation skill.
• Good written and verbal communication skills.

Other Requirements / Skills:

• Willing to travel extensively
• Positive approach to work.