Principal Graphic Designer

Zehntech; Madhya Pradesh; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Zehntech in Indore is seeking a Principal Graphic Designer who will own the creative vision across the organization. This is not an execution-focused role; you will lead and shape design strategy, build scalable systems, and elevate the brand to a premium, globally competitive level.

You will collaborate with product, marketing, and leadership to translate complex ideas into engaging visual experiences, guide cross-functional teams, and drive business outcomes through design thinking.

Qualifications

• 6–8 years of professional graphic or brand design experience.

Responsibilities

• Lead the overall creative vision and visual direction across platforms.
• Define design standards, processes, and scalable design systems.
• Build and maintain brand guidelines and premium visuals.
• Collaborate with product, marketing, and leadership to boost UX and conversions.
• Drive design strategy for website redesigns and campaigns.

Skills

Branding

Typography

UI design

Design leadership

User-centric design

Tools

Adobe Creative Suite

Figma

HTML/CSS

Adobe Firefly

Midjourney

ChatGPT

Figma AI

Job description

At Zehntech, we believe exceptional design is more than visual appeal — it is a strategic business function that influences perception,

strengthens products, enhances user experience, and drives growth.

We are looking for a Principal Graphic Designer who will own and elevate our creative vision across the organization. This is not an

execution-focused role. We are seeking a creative leader who can think independently, challenge conventional approaches, establish

design standards, and transform ideas into meaningful visual experiences.

The ideal candidate should possess the ability to define creative direction, build scalable design systems, modernize our digital

presence, strengthen product branding, and contribute directly to business objectives through impactful design thinking.

If you are someone who doesn't wait for instructions but identifies opportunities, proposes innovative concepts, and leads creative

transformation — we'd love to hear from you.

Key Responsibilities

Brand Development & Positioning

Product Design & Business Impact

Website & Digital Experience

Marketing & Campaigns

Innovation & Design Strategy

Cross-Functional Collaboration

• Lead the overall creative vision and visual direction of Zehntech across all digital and offline platforms
• Define and continuously evolve the company's design philosophy, ensuring consistency, innovation, and premium quality
• Establish design standards, creative processes, workflows, and scalable design systems across the organization
• Create and maintain comprehensive brand guidelines to ensure visual consistency across every customer touchpoint
• Strengthen and elevate Zehntech's brand identity to reflect a modern, premium, and globally competitive image
• Build compelling visual narratives that communicate the company's values, products, and vision
• Ensure every creative asset contributes to building trust, credibility, and brand recognition
• Revive and reposition existing products through strategic visual improvements and creative thinking
• Collaborate with Product, Marketing, and Leadership teams to improve product communication and customer experience
• Design with business outcomes in mind — focusing on engagement, conversions, customer acquisition, and revenue growth
• Translate complex product features into simple, compelling, and customer-focused visual experiences
• Lead the creative transformation of the Zehntech website by introducing modern layouts, engaging user experiences, and innovative visual concepts
• Conduct regular design audits and recommend improvements based on current industry trends, customer behaviour, and competitor analysis
• Independently conceptualize website improvements without requiring detailed creative direction
• Lead the conceptualization and execution of high-impact marketing campaigns across digital and print platforms
• Design premium-quality creatives for product launches, corporate branding, recruitment campaigns, social media, presentations, brochures, exhibitions, and promotional materials
• Ensure every campaign aligns with business objectives and delivers measurable impact
• Stay ahead of global design trends, emerging technologies, AI-powered creative tools, and user experience best practices
• Introduce innovative design approaches that improve efficiency, creativity, and customer engagement
• Bring fresh ideas that differentiate Zehntech in a competitive market
• Work closely with leadership, product managers, developers, marketing teams, and business stakeholders
• Translate business objectives into creative strategies and impactful design solutions
• Present design concepts confidently, explain creative rationale, and influence strategic decisions

Quality & Ownership

Required Skills

Required Experience

What We're Looking For

Indore | Full-Time | Work From Office

• Take complete ownership of the creative quality delivered by the organization
• Ensure every design reflects attention to detail, premium aesthetics, and a consistent brand experience
• Continuously improve creative processes and maintain high standards across all deliverables
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator,
• InDesign)
• Advanced knowledge of Figma and modern UI design principles
• Strong understanding of branding, typography, colour theory,
• layout, and visual hierarchy
• Experience in website design, landing page design, and digital
• campaigns
• Strong presentation and storytelling skills
• Knowledge of responsive design and user-centric design
• Experience with AI-powered design tools (Adobe Firefly, Midjourney, ChatGPT, Figma AI, etc.) highly preferred
• Basic understanding of HTML/CSS is an added advantage
• 6–8 years of professional experience in Graphic Design, Brand Design, or Creative Design
• Proven experience leading creative projects from concept to execution
• Strong portfolio demonstrating branding, website design, product marketing, and business-focused creative work
• Experience working with IT companies, SaaS products, or technology brands preferred
• Thinks strategically before designing
• Takes ownership rather than waiting for instructions
• Can independently identify design opportunities and propose innovative solutions
• Understands that design is a business driver, not just a creative output
• Has a premium aesthetic sense inspired by globally admired brands
• Can transform complex ideas into simple, engaging visual experiences
• Continuously explores emerging trends and integrates modern design practices into everyday work
• Communicates ideas confidently with stakeholders and leadership
• Balances creativity with business objectives
• Inspires others through quality, innovation, and professionalism