Principal - Adobe Analytics

Factspan; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Factspan seeks an experienced Adobe Journey Optimizer and Customer Journey Analytics consultant to design, implement, and optimise enterprise-scale marketing orchestration and analytics for a leading US retailer.

The role requires deep expertise across AJO, CJA, and Adobe Experience Platform, with extensive experience in retail MarTech, data, and campaign activation. You will mentor teams and collaborate with US stakeholders to deliver impactful journeys and insights.

Qualifications

• 9+ years of experience in relevant marketing/MarTech roles.
• Hands-on expertise with Adobe Journey Optimizer and Customer Journey Analytics.
• Working knowledge of AEP, RT-CDP, XDM, audiences and identity.
• Strong retail and MarTech domain experience.
• Excellent stakeholder management, solution design, troubleshooting, and communication skills.

Responsibilities

• Design real-time and scheduled customer journeys using Adobe Journey Optimizer.
• Configure events, conditions, wait activities, re-entry, and exit criteria within journeys.
• Build omnichannel journeys across email, SMS, push, web, and in-app channels.
• Develop dynamic content, personalization rules, and next-best-action strategies.
• Implement consent, frequency capping, channel preferences, and fatigue controls.
• Integrate AJO and CJA with AEP datasets and Real-Time Customer Profile.

Skills

Adobe Journey Optimizer

Customer Journey Analytics

RetaiI/MarTech domain knowledge

Tools

Adobe Experience Platform

Job description

Factspan is seeking an experienced Adobe AJO and CJA consultant to design, implement, and optimise enterprise-scale customer journey orchestration and marketing analytics solutions for a leading US retailer. The role requires deep expertise in Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Platform, customer data, campaign activation, personalisation, experimentation, and retail marketing use cases.

Key Responsibilities

• Design real-time, scheduled, audience-triggered, transactional, and event-driven journeys using Adobe Journey Optimizer.
• Configure journey events, conditions, wait activities, custom actions, re-entry rules, exit criteria, exception paths, and orchestration logic.
• Build omnichannel customer journeys across email, SMS, push, in-app, web, and custom channels.
• Develop reusable message templates, dynamic content, personalisation rules, offer decisioning, and next-best-action strategies.
• Implement consent, suppression, frequency capping, quiet hours, channel preferences, and customer fatigue controls.
• Configure AJO campaigns, channel surfaces, presets, sender identities, subdomains, and delivery settings.
• Design CJA connections, data views, dimensions, metrics, calculated metrics, segments, filters, and attribution models.
• Build CJA workspaces for campaign performance, customer journeys, conversion funnels, retention, loyalty, and cross-channel analysis.
• Integrate AJO and CJA with AEP datasets, XDM schemas, Real-Time Customer Profile, audiences, identity services, and destinations.
• Support retail use cases including cart abandonment, loyalty engagement, replenishment, back-in-stock, win-back, post-purchase, and promotional journeys.
• Analyse customer, transaction, product, store, digital behaviour, campaign, loyalty, and order data.
• Establish testing, monitoring, production support, release governance, documentation, and incident-management processes.
• Collaborate with marketing, analytics, data engineering, product, privacy, and US-based stakeholder teams.
• Mentor developers, analysts, campaign specialists, and MarTech consultants.

Required Expertise

• Experience required: min 9+ years
• Strong hands-on experience with Adobe Journey Optimizer and Customer Journey Analytics.
• Working knowledge of AEP, RT-CDP, XDM, audiences, identity, and profile enablement.
• Strong retail and MarTech domain experience.
• Strong stakeholder management, solution design, troubleshooting, and communication skills.

Preferred Qualifications

Adobe certifications and experience with Adobe Target, Web SDK, Mobile SDK, GCP, BigQuery, Python, experimentation, and AI-enabled marketing analytics are highly desirable.