AJO Consultant

Infosys; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Infosys is seeking an experienced Adobe Journey Optimizer (AJO) Consultant to design and implement personalized, cross-channel customer journeys using AJO, Adobe Campaign, and AEP.

You will collaborate with marketing, analytics, and engineering teams to build scalable journey orchestration, audience segmentation, and real-time personalization across digital channels.

Qualifications

• 5-9 years of experience in digital marketing technology solutions.
• Hands-on experience with Adobe Experience Platform (AEP), Journey Optimizer, and Campaign.
• Experience designing and implementing personalized customer journeys.
• Experience working within Agile delivery models.

Responsibilities

• Design, configure, implement, and optimize customer journeys using AJO.
• Develop multi-step journeys across email, push, SMS, and other channels with AJO.
• Build journey orchestration strategies using AJO and Campaign.
• Configure journey logic, event-triggered journeys, and personalization in AJO.
• Design, develop, and deploy campaigns using Adobe Campaign.
• Build campaign workflows and segmentation logic with Campaign and AJO.
• Support large-scale campaign execution and marketing automation.

Skills

Adobe Journey Optimizer

Adobe Campaign

Adobe Experience Platform

RTCDP

Journey Orchestration

Audience Segmentation

Personalization

Marketing Automation

Agile Delivery

Lifecycle Marketing

Tools

Adobe Marketing Cloud

Job description

Adobe Journey Optimizer (AJO) Consultant / Senior Consultant

About the Role

Infosys is seeking an experienced Adobe Journey Optimizer (AJO) Consultant with strong expertise in Adobe Journey Optimizer (AJO), Adobe Campaign, Adobe Experience Platform (AEP), customer journey orchestration, audience segmentation, and personalization.

The ideal candidate will have hands-on experience designing, developing, implementing, and optimizing Adobe Journey Optimizer (AJO) and Adobe Campaign solutions that enable personalized, real-time, and cross-channel customer experiences.

You will work closely with marketing, product, analytics, engineering, and business stakeholders to build scalable customer journeys, audience strategies, and campaign automation capabilities using Adobe Journey Optimizer, Adobe Campaign, AEP, RTCDP, and Adobe Marketing Cloud technologies.

Key Responsibilities

• Design, configure, implement, and optimize customer journeys using Adobe Journey Optimizer (AJO).
• Develop and manage multi-step customer journeys across email, push notifications, SMS, and other digital channels using Adobe Journey Optimizer.
• Build and maintain customer journey orchestration strategies leveraging Adobe Journey Optimizer (AJO) and Adobe Campaign.
• Configure journey logic, event-triggered journeys, personalization rules, decisioning logic, and audience activation in AJO.
• Design, develop, and deploy campaigns using Adobe Campaign.
• Build and optimize campaign workflows, audience targeting strategies, segmentation logic, and communication plans using Adobe Campaign and Adobe Journey Optimizer.
• Support large-scale campaign execution, personalization, and marketing automation initiatives.

Adobe Experience Platform & Segmentation

• Collaborate with data teams to leverage Adobe Experience Platform (AEP) and Real-Time CDP (RTCDP) capabilities.
• Create and manage audience segments, customer profiles, and activation strategies.
• Utilize customer data for advanced personalization and customer journey optimization.

Customer Journey Optimization

• Monitor campaign and journey performance.
• Drive continuous improvements across customer journeys, audience engagement, conversion rates, and campaign effectiveness.
• Partner with business stakeholders to define KPIs and optimize customer journey experiences through Adobe technology solutions.

Agile Delivery & Leadership

• Participate in sprint planning, backlog grooming, estimation, and Agile ceremonies.
• Mentor team members on Adobe Journey Optimizer, Adobe Campaign, customer journey orchestration, and personalization best practices.
• Drive reusable frameworks, governance standards, documentation, and delivery excellence.

Required Skills

Mandatory Skills

• 5-9 years of overall experience in digital marketing technology solutions.
• Strong hands-on experience in:
• Adobe Experience Platform (AEP)
• Customer Journey Orchestration
• Audience Segmentation
• Marketing Automation
• Experience creating and managing customer journeys using Adobe Journey Optimizer.
• Strong understanding of customer lifecycle marketing, customer engagement, and journey optimization.
• Experience working within Agile delivery models.

Preferred Skills

• Customer Journey Analytics (CJA)
• Email Campaign Automation
• Event-Based Marketing
• Data Activation & Audience Management
• Adobe Marketing Cloud
• Adobe Certifications in:
• Adobe Experience Platform (AEP)

Education