PR Associate

Doctor's Choice; Gurugram District; On-site; INR 500,000 - 700,000; Full time

Job summary

Doctor's Choice in Gurugram is looking for a PR Associate to own their PR efforts and drive media visibility. The ideal candidate will have 2-3 years of PR experience, strong writing and communication skills, and the ability to build relationships with media professionals.

This role focuses on executing PR campaigns, managing media outreach, and ensuring consistent coverage. A proactive approach and a strong understanding of digital PR are essential for success in this position.

Qualifications

• 2-3 years of experience in PR, particularly editorial.
• Ability to manage PR initiatives independently.
• Strong communication and storytelling skills.

Responsibilities

• Own and execute PR campaigns from ideation to reporting.
• Build strong relationships with journalists and media houses.
• Track and report PR performance metrics.

Skills

Experience in PR

Strong writing skills

Digital PR understanding

Relationship building

Job description

We are looking for a driven and execution-focused PR Associate who can take end-to-end ownership of our public relations efforts. This role is ideal for someone who combines strong editorial PR experience with a solid understanding of digital PR and is eager to contribute to building and scaling a brand through impactful media visibility.

Key Responsibilities

• Own and execute PR campaigns from ideation to coverage and reporting
• Build, maintain, and leverage strong relationships with journalists, editors, and media houses
• Drive editorial coverage across top-tier publications (online and offline)
• Identify and secure opportunities for brand mentions, interviews, and thought leadership
• Collaborate with internal teams (marketing, content, leadership) to align PR with business goals
• Draft press releases, media pitches, opinion pieces, and other PR communication assets
• Manage media outreach and follow-ups to ensure consistent coverage
• Track, analyze, and report PR performance and coverage metrics
• Stay updated on industry trends, media movements, and competitor PR activities

Requirements

• 2-3 years of experience in PR, with strong exposure to editorial PR
• Demonstrated success in securing media coverage and managing press relationships
• Solid understanding of digital PR, online publications, and content-driven outreach
• Ability to independently manage PR initiatives and deliver results
• Strong writing, communication, and storytelling skills
• Highly proactive, detail-oriented, and execution-driven
• Experience working in fast-paced startup or agency environments is a plus

What We’re Looking For

• A self-starter who takes ownership and gets things done without constant supervision
• Someone who understands how to translate brand narratives into compelling media stories
• A resourceful individual who can identify opportunities and act on them quickly
• Strong network or ability to build one quickly within media circles