Senior Public Relations Account Executive

Communicate India; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Communicate India in Mumbai seeks an account executive to manage front-line client relationships and provide strategic PR advice. You will serve as the day-to-day contact with journalists/influencers, mentor junior staff, and drive press meetings and events to deliver value for the client.

The role requires strong English writing skills, the ability to manage multiple projects under deadlines, and a solid understanding of media values to effectively pitch editors and analysts.

Qualifications

• Degree in Communications, Journalism or Marketing preferred.
• At least 2 years’ experience in PR, preferably in an agency.
• Demonstrated experience managing client relationships.
• Excellent writing skills with track record in press materials.

Responsibilities

• Serve as day-to-day contact with influential on client’s behalf.
• Develop and present PR plans aligning to business goals.
• Conduct research to understand journalists’ interests and preferences.
• Facilitate press meetings, events, and brief clients accordingly.
• Build relationships with editors and analysts to add value.
• Maintain compliance with billing and timesheets guidelines.

Skills

Client relations

Media relations

Writing

Time management

Team player

Education

Degree in Communications/Marketing/Journalism

Tools

MS Office

Job description

This position manages and drives front-line client relationships, provides strategic and tactical advice, and is responsible for the implementation of communications solutions. This position also serves as the day-to-day contact with key journalists/influencers on behalf of the client. As a key contributor on an account team, an AE may manage and mentor AAEs, ACs and interns. This role is based in Mumbai, India.

• Serve as day-to-day contact with influential on client’s behalf
• Conduct research, understand and anticipate journalists/influencers interests, needs and preferences in order to provide value-added service to editors, to brief clients and to ultimately build relationships
• Proactively negotiate client inclusion in coverage and propose story ideas, benchmark criteria for product reviews, educate on broader marketplace themes and schedule meetings
• Facilitate press meetings, press events and lead press/analysts tours. Keep the flow of the client presentation and interview on track. Provide influential with relevant information and resources
• Understand the client’s business and industry by reading business plans and key publications, researching the marketplace, attending meetings, and asking questions
• Develop and present PR plans that clarify business goals, situation analysis, challenges, solutions, measurement criteria and fiscal planning
• Develop organized professional written materials and email that provide "value-add" relevance to client’s business
• Understand and meet company’s guidelines on best business practices including utilization, daily timesheets, accurate billing, timely expense reports etc
• Add information to database based on coverage, contact with and research of influential.

Requirements

• Degree in Communications, Journalism or Marketing is preferred
• At least 2 years’ experience in PR, preferably in an agency setting
• Demonstrated experience managing client relationships
• Good understanding of what media values. Ability to establish business press editor and analyst relationships
• Excellent writing skills with track record in drafting and preparing press materials
• Strong time management skills and able to meet and fulfil editorial deadlines
• Capable in managing multiple projects/events simultaneously under set deadlines
• A good team player with ability to deal with all level of individuals
• Excellent interpersonal and communication skills in both written and spoken English
• Proficient in computer and general business applications that MS Office