PPC Specialist

Orange Digital Marketing; Chennai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Orange Digital Marketing in Chennai, India seeks a Senior PPC Specialist to plan, execute, and optimise local and international campaigns across Google, Meta, LinkedIn and YouTube ads. You will drive ROI through rigorous testing and data-driven optimization.

You'll work with cross-functional teams and rely on GA4, GTM, and robust reporting to improve ROAS, CPA, CPL, CTR, and conversion rate, while communicating insights clearly to stakeholders.

Qualifications

• 3 to 5 years of experience managing PPC campaigns (local and international/USA).
• Strong experience with Google Ads, Meta Ads, LinkedIn Ads.
• Strong analytical, reporting, and communication skills.
• Experience optimising campaigns based on ROAS, CPA, CPL, CTR, and Conversion Rate.
• Hands-on experience with GA4, GTM, and conversion tracking.
• Strong understanding of PPC strategy, campaign optimisation, and ROI improvement.

Responsibilities

• Plan, execute, and optimise PPC campaigns for local businesses and international/USA markets.
• Monitor campaign performance, run A/B tests, and maximise ROI.
• Conduct keyword research, audience analysis, and competitor research for local and global audiences.
• Manage Search, Display, Performance Max, Shopping, Video, and Remarketing campaigns.
• Prepare performance reports and provide actionable insights.
• Collaborate with marketing, SEO, content, and design teams on campaign strategy.

Skills

PPC management

Google Ads

Meta Ads

LinkedIn Ads

Analytical skills

Campaign optimization

Tools

GA4

GTM

Conversion tracking

Job description

We're looking for a Senior PPC Specialist with experience in managing local and international/USA campaigns. The ideal candidate will plan, execute, and optimise Google, Meta, LinkedIn, and YouTube Ads to deliver strong ROI.

Role & responsibilities

• Plan, execute, and optimise PPC campaigns for local businesses and international/USA markets.
• Monitor campaign performance, run A/B tests, and maximise ROI.
• Conduct keyword research, audience analysis, and competitor research for local and global audiences.
• Manage Search, Display, Performance Max, Shopping, Video, and Remarketing campaigns.
• Prepare performance reports and provide actionable insights.
• Collaborate with marketing, SEO, content, and design teams on campaign strategy.

Preferred candidate profile

• 3 to 5 years of experience managing PPC campaigns, including Local and international/USA campaigns.
• Strong experience with Google Ads, Meta Ads, LinkedIn Ads.
• Strong analytical, reporting, and communication skills.
• Experience optimising campaigns based on ROAS, CPA, CPL, CTR, and Conversion Rate.
• Hands-on experience with GA4, GTM, and conversion tracking.
• Strong understanding of PPC strategy, campaign optimisation, and ROI improvement.