PPC Expert - Performance Marketer

Performance Max; Sahibzada Ajit Singh Nagar; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Performance Max in Sahibzada Ajit Singh Nagar is seeking a PPC Expert – Performance Marketer to lead paid campaigns across Google Ads, Meta Ads, and other networks for eCommerce clients. You will conduct keyword research, manage budgets, and optimize bids to drive high-quality traffic and conversions.

Collaborating with SEO, design, and analytics teams, you will run A/B tests, analyze performance, report insights to clients, and continually refine campaigns to improve ROAS and CPA.

Qualifications

• Strong expertise in PPC platforms with ROAS improvement experience.
• In-depth keyword research and audience segmentation skills.
• Proficiency with analytics and tagging tools to monitor performance.
• Experience with landing page optimization and conversion testing.

Responsibilities

• Plan and optimize paid campaigns across Google Ads, Meta Ads and other networks.
• Conduct keyword research, audience targeting, and bid management.
• Run A/B tests on creatives and landing pages to improve performance.
• Analyze results, report insights, and refine campaigns with cross-functional teams.

Skills

PPC platforms

Keyword research

Analytics tools

A/B testing

Landing page optimization

Budget management

Communication

Team collaboration

Ecommerce metrics

Problem solving

Education

Bachelor’s degree

Tools

Google Analytics

Google Tag Manager

Data Visualization tools

Job description

Company Description

Performance Max is a specialized digital marketing partner focused on driving growth for eCommerce businesses through SEO, paid advertising, and social media. The team combines data-driven insights with innovative strategies to build tailored, high-impact campaigns for each client. Performance Max emphasizes long-term partnerships, helping brands strengthen their digital presence and achieve measurable, scalable results. With dedicated experts optimizing organic visibility, paid performance, and audience engagement, the company positions itself as a reliable ally in the fast-paced eCommerce landscape.

Role Description

The PPC Expert – Performance Marketer will manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant networks to drive high-quality traffic and conversions for eCommerce clients. Responsibilities include keyword research, audience targeting, bid and budget management, A/B testing of creatives and landing pages, performance analysis, and continual campaign refinement based on data. The role involves close collaboration with SEO, design, and analytics teams to align paid strategies with broader marketing goals and client KPIs. This is a full-time, on-site position based in Sahibzada Ajit Singh Nagar, requiring active participation in team discussions, periodic client calls, and reporting on campaign outcomes and insights.

Qualifications

• Strong expertise in pay-per-click platforms, including Google Ads (Search, Shopping, Display, YouTube) and social media ad managers, with a track record of improving ROAS and reducing CPA.
• Ability to conduct in-depth keyword research, audience segmentation, and funnel analysis to support performance marketing strategies.
• Proficiency in using analytics tools (e.g., Google Analytics, Google Tag Manager, data visualization tools) to monitor, interpret, and report campaign performance.
• Experience with landing page optimization, A/B testing, and collaboration with design and content teams to improve conversion rates.
• Solid understanding of eCommerce metrics, attribution models, and performance marketing best practices.
• Strong numerical, analytical, and problem-solving skills, with attention to detail and comfort working with budgets and performance targets.
• Effective communication and collaboration skills, with the ability to present insights clearly to internal teams and clients.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience; prior experience in an eCommerce-focused agency or performance marketing role is preferred.
• Familiarity with SEO, remarketing, and marketing automation tools is an advantage.