PPC Executive

OptimumBrew Technology LLP; Surat; Presencial; INR 600 000 - 1 200 000; Tempo integral

Resumo da oferta

OptimumBrew Technology LLP in Surat is seeking a Google App Campaigns Specialist to lead performance across mobile app advertising on Google surfaces.

You will optimize installs, user quality, and downstream metrics using AI-assisted workflows, analytics integrations, and automation, focusing on tCPI, tCPA, and cohort ROAS. Build dashboards in Looker Studio and coordinate with product/analytics teams for conversion tracking.

Qualificações

• 3–5 years hands-on experience running Google App Campaigns with measurable results.
• Deep understanding of Google Ads for apps, including creative requirements and bidding models.
• Experience building automation and analytics integrations for mobile campaigns.
• Strong analytical mindset with optimization focus on CPA, ROAS, and LTV.

Responsabilidades

• Plan, launch, manage, and scale Google App Campaigns across surfaces.
• Optimize for installs, user quality, and downstream metrics (CPA, ROAS, LTV).
• Build automated campaign structures using scripts, API integrations, and AI tools.
• Test and optimize creative formats and targeting cohorts.
• Collaborate with product and analytics teams to set up conversions and events.
• Create performance dashboards and monitor platform changes.

Conhecimentos

Google Ads

App Campaigns

Performance analytics

LTV optimization

tCPI / tCPA

Ferramentas

Looker Studio

GA4

Firebase

GTM

Supermetrics

Descrição da oferta de emprego

• Plan, launch, manage, and scale Google App Campaigns (ACe, UAC) across Search, Display, YouTube, and Play Store surfaces.
• Optimize for install volume, user quality (in-app events, retention), and downstream metrics (CPA, ROAS, LTV).
• Build and maintain automated campaign structures using Google Ads scripts, API integrations, and AI-based tools.
• Continuously test and optimize creative formats (video, static, HTML5), targeting cohorts, bidding strategies, and keyword clusters.
• Collaborate with the product and analytics teams to set up and validate conversion tracking, Firebase events, GTM, GA4, and custom app event goals.
• Integrate AI tools (e.g., ChatGPT, Midjourney, AdCreative.ai, Copy.ai) for ad creative generation, performance analysis, and competitive intelligence.
• Monitor and scale campaigns based on LTV:CPI ratios, event quality, churn prediction, and cohort ROAS.
• Build detailed performance dashboards using Looker Studio, Sheets automation, or Supermetrics.
• Stay updated with Google Ads platform changes, mobile attribution models (SKAN, GAID-deprecation), and privacy-first UA best practices.

Key Requirements Core Skills & Experience

• 3–5 years of hands‑on experience running Google App Campaigns with measurable results.
• Deep understanding of Google Ads for apps, including creative requirements, bidding models (tCPI, tCPA, Max Conversions), and event‑based optimization.

Soft Skills

• Extreme ownership over campaign outcomes—focused on metrics, not effort.
• Analytical mindset with deep attention to ad performance segmentation, user behavior, and value optimization.

Bonus Points For

• Experience with Apple Search Ads and paid iOS user acquisition.
• Familiarity with MMPs like Adjust, Appsflyer, Singular, etc.

Why Join Us?

• Own the entire Google Ads funnel for mobile growth—no hand‑holding, no silos.
• Leverage AI tools and automation to scale faster with less manual effort.