PPC Executive

SEO Raft; Sahibzada Ajit Singh Nagar; On-site; INR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive pay

Career growth

Innovative projects

Team environment

5-day work week

Diversity & inclusion

Team events

Job summary

SEO Raft is seeking a proactive PPC Executive to manage and optimize pay-per-click campaigns across Google Ads and social media platforms. You will conduct keyword research, write ad copy, manage bids, and analyze performance to drive targeted traffic and conversions.

You will monitor budgets, run A/B tests, generate reports, and collaborate with marketing teammates to improve ROI. Freshers to 1 year experience welcome; strong analytical skills and proficiency with Google Ads are preferred.

Qualifications

• Freshers to 1 year of experience in PPC advertising or digital marketing.
• Proficiency in Google Ads and other PPC platforms with the ability to set up, manage, and optimize campaigns.
• Strong knowledge of keyword research tools and techniques.
• Excellent analytical skills to track and analyze campaign performance and make data-driven decisions.
• Good communication to collaborate with cross-functional teams and manage relationships with advertising platforms.

Responsibilities

• Develop and implement PPC strategies to drive targeted traffic and achieve campaign goals.
• Conduct keyword research and analysis to identify relevant keywords for targeting and optimization.
• Write compelling ad copies and perform A/B testing to improve ad performance and CTR.
• Monitor and optimize campaign budgets, bids, and targeting settings to maximize ROI and reduce CPA.
• Track and analyze campaign performance metrics, generate reports, and provide actionable insights for improvement.
• Additional responsibility includes tracking and analyzing campaign performance and providing ongoing recommendations for optimization.

Skills

Keyword research

Ad copywriting

Bid management

Performance analysis

Google Ads

Tools

Google Ads

Job description

WE'RE LOOKING FOR

PPC Executive

Job Description

We are looking for a proactive and detail-oriented PPC Executive to join our marketing team. As a PPC Executive, you will be responsible for managing and optimizing pay-per-click advertising campaigns across various platforms, such as Google Ads and social media ads. Your expertise in keyword research, ad copywriting, bid management, and performance analysis will be vital in driving targeted traffic, maximizing conversions, and achieving campaign objectives.

Roles & Responsibilities

As a PPC Executive, your role is to develop and implement pay-per-click advertising campaigns. Your responsibilities will include developing and implementing PPC strategies to drive targeted traffic and achieve campaign goals, such as lead generation and conversions.

• Develop and implement PPC strategies to drive targeted traffic and achieve campaign goals, such as lead generation and conversions.
• Conduct keyword research and analysis to identify relevant keywords for campaign targeting and optimization.
• Write compelling ad copies and perform A/B testing to improve ad performance and click-through rates.
• Monitor and optimize campaign budgets, bids, and targeting settings to maximize return on investment (ROI) and cost per acquisition (CPA).
• Track and analyze campaign performance metrics, generate reports, and provide insights and recommendations for continuous improvement.
• Tracking and analyzing campaign performance metrics, generating reports, and providing insights and recommendations for continuous improvement will also be part of your responsibilities.

Experience Requirements

For the position of PPC Executive, freshers to 1 year of experience in PPC advertising or digital marketing are encouraged to apply. A solid understanding of PPC concepts and platforms is required. Proficiency in Google Ads and other PPC platforms, with the ability to set up, manage, and optimize campaigns effectively, is advantageous.

• Freshers to 1 year of experience in PPC advertising or digital marketing, with a solid understanding of PPC concepts and platforms.
• Proficiency in Google Ads and other PPC platforms, with the ability to set up, manage, and optimize campaigns effectively.
• Strong knowledge of keyword research tools and techniques, and the ability to identify relevant keywords for campaign targeting.
• Excellent analytical skills, with the ability to track and analyze campaign performance metrics and make data-driven optimization decisions.
• Good communication skills, with the ability to collaborate with cross-functional teams and manage relationships with advertising platforms.

Benefits

• Competitive compensation that reflects your skills and contributions.
• Ample opportunities for growth and professional development.
• Exciting and innovative projects to work on.
• Collaborative work environment that values teamwork and cooperation.
• 5 days working Hours.
• Emphasis on diversity and inclusion in the workplace.
• Engaging in company events and team-building activities.

Our collaborative work culture encourages teamwork and open communication, allowing you to collaborate with talented individuals from diverse backgrounds. You'll get an opportunity to work on projects that are worthwhile and have an impact. We value work-life balance and offer flexible arrangements, enabling you to maintain a healthy balance between your personal and professional life. Join our dynamic team and embark on a fulfilling career where you can grow, thrive, and make a difference.