Ppc Executive

Ossisto Technologies; Ahmedabad District; On-site; INR 650,000 - 950,000; Full time

Job summary

Ossisto Technologies in Ahmedabad is seeking a Performance Marketing Executive with 2-6 years of hands-on experience in paid advertising. You will plan, implement, and optimize campaigns across Google Ads and Meta Ads to generate high-quality leads and maximize ROI.

The role requires analytical thinking, strong communication, and the ability to collaborate with creative and content teams. On-site position with a 3 PM to 12 AM shift, you will monitor performance metrics and report insights

Qualifications

• Bachelor's degree in Marketing, Advertising, Business or related field.
• 2-3 years hands-on experience in Paid Ads, Performance Marketing, or Digital Marketing.
• Strong experience with Google Ads and Meta Ads.
• Experience in lead generation and conversion-focused campaigns.
• Solid understanding of CPC, CTR, CPL, CPA, ROAS and KPIs.
• Experience with Google Analytics/GA4 and GTM preferred.
• Strong analytical and problem-solving skills.
• Good communication and reporting skills.
• Google Ads Certification is a plus.

Responsibilities

• Plan, set up, manage, and optimize paid advertising campaigns across Google and Meta platforms.
• Monitor performance, optimize budgets, bids, keywords, audiences, and targeting to improve ROI.
• Develop campaigns focused on generating quality leads and conversions with controlled CPL/CPA/ROAS.
• Coordinate with creative teams for ad copies and creatives; conduct A/B testing.
• Conduct keyword, audience research and competitive analysis to identify opportunities.
• Track metrics such as CTR, CPC, CPL, CPA, conversions, ROAS; prepare performance reports.

Skills

Paid Ads

Campaign optimization

Lead generation

A/B testing

Keyword research

Analytics

Budget management

Campaign strategy

Cross-team collaboration

Google Ads

Meta Ads

GA4 / GTM

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Job description

Job Title: Performance Marketing Executive

Location: Iskon, Ahmedabad (On-site)
Experience: 2-6 Years
Shift Timing: 3 PM to 12 AM

Key Responsibilities

• 1. Paid Advertising Campaigns: Plan, set up, manage, and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads to achieve lead generation, traffic, and conversion goals.
• 2. Campaign Optimization: Monitor campaign performance and optimize budgets, bids, keywords, audiences, placements, and targeting to improve ROI and achieve campaign KPIs.
• 3. Lead Generation & Conversion: Develop and manage campaigns focused on generating quality leads and conversions while maintaining an effective CPL, CPA, and ROAS.
• 4. Ad Creation & A/B Testing: Coordinate with the creative and content teams to develop effective ad copies and creatives. Conduct A/B testing of ad copies, creatives, audiences, landing pages, and campaign strategies.
• 5. Keyword & Audience Research: Conduct keyword research, competitor analysis, audience research, and identify new opportunities to improve campaign performance.
• 6. Performance Tracking & Reporting: Track and analyze campaign metrics such as CTR, CPC, CPL, CPA, conversions, and ROAS. Prepare regular performance reports and provide actionable insights.
• 7. Analytics & Conversion Tracking: Use tools such as Google Analytics/GA4, Google Ads Manager, Meta Ads Manager, and Google Tag Manager to monitor campaign performance and conversion tracking.
• 8. Budget Management: Manage advertising budgets effectively and ensure spending is aligned with campaign objectives and expected ROI.
• 9. Campaign Strategy: Develop data-driven paid advertising strategies based on business objectives, target audience, industry trends, and campaign performance.
• 10. Collaboration: Work closely with the creative, content, SEO, and account management teams to ensure campaigns are aligned with overall marketing objectives.
• 11. Market & Platform Updates: Stay updated with the latest trends, advertising policies, platform updates, tools, and best practices across Google, Meta, and other relevant advertising platforms.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 2-3 years of hands-on experience in Paid Ads, Performance Marketing, or Digital Marketing.
• Strong practical experience with Google Ads and Meta Ads.
• Experience in lead generation and conversion-focused campaigns.
• Good understanding of CPC, CTR, CPL, CPA, ROAS, conversion rate, and campaign KPIs.
• Experience with Google Analytics/GA4 and Google Tag Manager is preferred.
• Strong analytical and problem-solving skills.
• Good understanding of audience targeting, keyword research, remarketing, and campaign optimization.
• Good communication and reporting skills.
• Google Ads Certification will be an added advantage.