PPC Executive

Rayvat Group; Gandhinagar; On-site; INR 225,000 - 275,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Growth opportunities

Collaborative work environment

Alternative Saturday Off

Cutting-edge projects

Job summary

Rayvat Group in Gandhinagar, Gujarat seeks an experienced PPC Executive to plan and optimize paid campaigns across Google Ads, Bing Ads and social platforms.

You will manage keyword research, ad copy testing, landing page optimization and budget allocation, delivering data-driven improvements and clear ROI to the digital marketing team. This full-time role offers growth opportunities in a collaborative, fast-paced environment.

Qualifications

• Bachelor's degree in marketing, advertising, or related field preferred.
• Minimum of 1+ years of PPC campaign management experience, with Google/Bing Ads preferred.
• Strong analytical skills to interpret data and optimize campaigns.
• Excellent written and verbal communication skills.
• Familiarity with web analytics tools and CRO basics.

Responsibilities

• Develop and implement PPC strategies to drive targeted traffic and maximize ROI.
• Conduct keyword research, analyze competition, and identify opportunities for campaigns.
• Create and manage campaigns, including ad copy, landing pages, bids, and budget.
• Monitor performance, analyze data, and optimize campaigns for better results.
• Stay updated with PPC trends and algorithm changes; collaborate with marketing team.
• Generate reports with insights and ROI analysis.

Skills

PPC management

Google Ads

Bing Ads

Keyword research

Analytics

Communication

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Job description

Job Title: PPC Executive

Location: Gandhinagar, Ahmedabad, Gujarat

Job Type: Full-time

Salary: Upto 2,50,000 /Per Annum

Experience Level: 1 year

Job Overview

We are seeking an experienced and skilled PPC Executive to join our digital marketing team in Gandhinagar, Gujarat. The successful candidate will be responsible for managing and optimizing our company's pay-per-click (PPC) advertising campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising platforms.

Responsibilities

• Develop and implement effective PPC strategies to drive targeted traffic, increase conversions, and maximize return on investment (ROI).


• Conduct keyword research, analyze competition, and identify new opportunities for PPC campaigns.


• Create and manage PPC campaigns, including ad copy writing, landing page optimization, bid management, and budget allocation.


• Continuously monitor campaign performance, analyze data, and make data-driven decisions to optimize campaigns for better results.


• Stay up-to-date with the latest trends, best practices, and algorithm updates in the PPC advertising landscape.


• Collaborate with the digital marketing team to align PPC campaigns with overall marketing strategies and goals.


• Generate detailed reports and provide insights on campaign performance, recommendations for improvement, and return on investment (ROI) analysis.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field (preferred but not mandatory).


• Minimum of 1+ years of experience in PPC campaign management, preferably with Google Ads and Bing Ads certifications.


• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.


• Excellent written and verbal communication skills.


• Familiarity with web analytics tools, such as Google Analytics.


• Knowledge of landing page optimization and conversion rate optimization (CRO) techniques.


• Ability to work in a fast-paced environment and handle multiple projects simultaneously.


• Proficiency in Microsoft Office suite and project management tools.

Benefits

• Competitive salary and performance-based bonuses.


• Opportunities for professional growth and development.


• Collaborative and innovative work environment.


• Alternative Saturday Off.


• Exciting projects and a chance to work with cutting-edge technologies.