Portfolio / Campaign Manager (India)

Thakral One; Delhi; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Thakral One in Delhi seeks a Portfolio / Campaign Manager to design, execute and measure marketing campaigns within the Managed Services team. You will collaborate with cross-functional stakeholders to drive activation, engagement and retention across portfolio segments, delivering impact aligned with client objectives.

The role emphasizes campaign planning, audience segmentation, messaging design, and channel mix, with a focus on data-driven optimization and clear reporting on outcomes to

Qualifications

• Bachelor's degree or postgraduate qualification in Marketing or a related field.
• 5–7 years of experience in marketing campaign management and/or credit/debit card portfolio management.
• Proven ability to manage multiple campaigns simultaneously.

Responsibilities

• Understand portfolio priorities aligned with client objectives.
• Develop program frameworks for activation, engagement, retention.
• Identify focus segments with Portfolio and Product teams.
• Support campaign planning: audience, messaging, channels & attribution.
• Monitor performance; recommend optimisations to boost engagement and conversion.
• Drive offer communication strategies and channel optimisation.
• Assist campaign design, execution, and tracking to meet objectives.
• Develop review frameworks to measure effectiveness pre/during/post.
• Manage deliverables with quality, timeline and budget.
• Prepare reports and presentations using data and inputs.
• Own end-to-end client deliverables and interactions.
• Navigate stakeholder environments and align across teams.
• Lead engagements independently; seek guidance when needed.
• Influence and collaborate with cross-functional teams to drive outcomes.

Skills

Campaign management

Portfolio management

Customer segmentation

Marketing analytics

Communication strategy

Project management

Data-driven decision-making

Marketing trends

Customer engagement strategies

Education

Bachelor's degree or postgraduate qualification in Marketing or a related field

Job description

As a Portfolio / Campaign Manager, you will support the design, execution, and performance management of marketing campaigns within the Managed Services team. You will work closely with cross‑functional stakeholders to drive customer engagement, activation, and retention strategies across portfolio segments, ensuring campaigns deliver measurable impact and align with client objectives.

What You'll Do and How You'll Succeed

• Understand portfolio priorities and initiatives aligned with client stakeholder objectives.
• Develop structured program frameworks for customer activation, engagement, and retention.
• Identify focus segments based on product categories and customer profiles in collaboration with Portfolio and Product teams.
• Support campaign planning and execution by contributing to target audience selection, communication strategy, messaging design, and channel mix/attribution strategy.
• Monitor campaign performance and recommend optimisations to improve engagement and conversion.
• Drive offer communication strategies through effective messaging and channel optimisation.
• Assist in campaign design, execution, and performance tracking to ensure delivery against objectives.
• Develop and implement review frameworks to measure program effectiveness pre, during, and post campaign.
• Manage project deliverables within defined quality, timeline, and budget constraints.
• Prepare structured reports and presentations using data insights and stakeholder inputs.

Client & Stakeholder Management

• Own end‑to‑end client deliverables and manage client interactions throughout the project lifecycle.
• Navigate complex stakeholder environments and ensure alignment across teams.
• Lead engagements independently while proactively seeking guidance when needed.
• Influence and collaborate with cross‑functional teams to drive outcomes.

We'd Love to Hear From You If...

Experience

• You have a Bachelor's degree or postgraduate qualification in Marketing or a related field.
• You have 5–7 years of experience in marketing campaign management and/or credit/debit card portfolio management.
• You have proven ability to manage multiple campaigns simultaneously.

Technical Expertise

• You are skilled in campaign management, portfolio management, customer segmentation, and marketing analytics.
• You are experienced in communication strategy, project management, and data‑driven decision‑making.
• You understand current marketing trends and customer engagement strategies.

Ways of Working

• You demonstrate strong analytical and problem‑solving skills with a critical thinking mindset.
• You collaborate effectively with stakeholders and cross‑functional teams.
• You communicate and present clearly to both technical and non‑technical audiences.
• You manage projects with discipline, ensuring delivery within quality, timeline, and budget constraints.
• You adapt to dynamic environments and balance multiple priorities with confidence.

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Who We Are

Thakral One is a consulting and technology services company headquartered in Singapore, with a pan-Asian presence. We focus primarily around technology-driven consulting, adoption of value-added bespoke solutions, enabling enhanced decision support through data analytics, and embracing possibilities in the cloud. We are heavily inclined towards building capabilities collaboratively with clients and believe strongly in improving grounded and practical outcomes.

This approach is possible through our partnership with leading global technology providers and internal R&D teams. Our clients come from Financial Services, Banking, Telco, Government, Healthcare, and Consumer-oriented organisations.