Marketing Operations, Data Analytics & Campaign Management

The Langoor Group; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Langoor Group in Bengaluru is seeking a Marketing Operations, Data Analytics & Campaign Management professional to own the execution, optimization, and reporting of multi-channel marketing campaigns. You will manage campaign operations across marketing automation platforms, ensure data quality, build dashboards, and collaborate with internal teams and clients to deliver high-impact marketing programs.

You'll be the primary owner of campaign execution, reporting accuracy, marketing

Qualifications

• 3–6 years of experience in Marketing Operations, CRM, Campaign Management, or Analytics.
• Hands-on experience with Eloqua, Marketo, MoEngage, WebEngage, or similar.
• Advanced Excel and Power BI proficiency.
• CRM experience (Dynamics 365, Salesforce, or equivalent).
• Experience with multi-channel campaign analytics.

Responsibilities

• Own end-to-end campaign planning, execution, and delivery across Email, SMS, WhatsApp, RCS, Landing Pages, and other digital marketing channels.
• Manage campaign setup, audience segmentation, scheduling, QA, deployment, and post-launch validation.
• Own marketing operations across Eloqua, Marketo, MoEngage, WebEngage, or similar platforms.
• Build and maintain Power BI and Excel dashboards.
• Generate weekly/monthly reports with actionable insights.
• Monitor KPIs and conduct A/B testing.
• Own CRM hygiene, lead routing, reconciliation, and data quality.
• Collaborate with marketing, creative, technology, analytics, sales, and clients.
• Support ad hoc reporting and business analysis.
• Document SOPs and drive automation opportunities.
• Ensure SLA adherence and operational excellence.

Skills

Marketing operations

Data analytics

Campaign management

Power BI

Advanced Excel

CRM management

Stakeholder management

QA mindset

Automation

Tools

Eloqua

Marketo

MoEngage

WebEngage

Job description

Marketing Operations, Data Analytics & Campaign Management

Location: Bengaluru (Work from Office)

Type: Full-time | Joining: Immediate

About

Langoor, a 'born in digital era' digital marketing agency, is challenging the very way marketers make sense of digital disruption and navigate their way to Impact Business × Marketing × Brand Performance.

Going beyond the elementary impact of digital in terms of search, social, and storytelling, marketers need to understand customer journeys in digital ecosystems and make data-driven decisions based on customer behaviour, marketing insights, and business outcomes.

Driving Indian Brands into the Digital First Marketing Era with our expertise in Data × Technology × Strategic Thinking × Creative Edge, delivering agile Marketing Transformations & Brand Performance.

Details about the Role

We're looking for a Marketing Operations, Data Analytics & Campaign Management professional to own the execution, optimization, and reporting of multi-channel marketing campaigns. You'll manage campaign operations across marketing automation platforms, ensure data quality and CRM hygiene, build insightful dashboards, and collaborate with internal teams and clients to deliver high-impact marketing programs. You will be the primary owner of campaign execution, reporting accuracy, marketing operations, and process excellence across multiple concurrent projects.

What You'll Do

• Own end-to-end campaign planning, execution, and delivery across Email, SMS, WhatsApp, RCS, Landing Pages, and other digital marketing channels.
• Manage campaign setup, audience segmentation, scheduling, QA, deployment, and post-launch validation.
• Own marketing operations across Eloqua, Marketo, MoEngage, WebEngage, or similar platforms.
• Build and maintain Power BI and Excel dashboards.
• Generate weekly/monthly reports with actionable insights.
• Monitor KPIs and conduct A/B testing.
• Own CRM hygiene, lead routing, reconciliation, and data quality.
• Collaborate with marketing, creative, technology, analytics, sales, and clients.
• Support ad hoc reporting and business analysis.
• Document SOPs and drive automation opportunities.
• Ensure SLA adherence and operational excellence.

What You Bring

• Strong understanding of marketing operations and automation platforms.
• Excellent analytical and reporting skills.
• Power BI and Advanced Excel expertise.
• Strong CRM and lead lifecycle knowledge.
• Excellent stakeholder management and communication.
• Experience managing multiple concurrent marketing projects.
• Attention to detail with strong QA mindset.
• Passion for automation and process improvement.

Qualifications

• 3–6 years of experience in Marketing Operations, CRM, Campaign Management, or Marketing Analytics.
• Hands-on experience with Eloqua, Marketo, MoEngage, WebEngage, or similar.
• Advanced Excel and Power BI.
• CRM experience (Dynamics 365, Salesforce, or equivalent).
• Experience with campaign analytics and multi-channel marketing.
• Basic SQL preferred.
• Strong communication and project coordination skills.