Portfolio / Campaign Manager

Thakral One; India; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Thakral One is seeking a Portfolio / Campaign Manager to drive design, execution, and performance management of marketing campaigns within the Managed Services team. You will collaborate with cross-functional stakeholders to enhance customer engagement, activation, and retention across portfolio segments, ensuring measurable impact and alignment with client objectives.

The role emphasizes end-to-end campaign planning, audience targeting, messaging, and channel optimization, with a focus on

Qualifications

• Bachelor’s or postgraduate qualification in Marketing or related field.
• 5–7 years experience in marketing campaign management or card portfolio management.
• Proven ability to manage multiple campaigns simultaneously.

Responsibilities

• Develop program frameworks for activation, engagement, and retention.
• Support targeting, messaging, and channel mix for campaigns.
• Monitor performance and optimize to boost engagement and conversions.
• Prepare reports and presentations using data insights.
• Lead client deliverables and manage stakeholder alignment.

Skills

Campaign management

Portfolio management

Customer segmentation

Marketing analytics

Communication strategy

Project management

Data-driven decision making

Marketing trends

Customer engagement

Education

Bachelor’s or postgraduate degree in Marketing or related field

Job description

As a Portfolio / Campaign Manager, you will support the design, execution, and performance management of marketing campaigns within the Managed Services team. You will work closely with cross-functional stakeholders to drive customer engagement, activation, and retention strategies across portfolio segments, ensuring campaigns deliver measurable impact and align with client objectives.

What You’ll Do and How You’ll Succeed

• Understand portfolio priorities and initiatives aligned with client stakeholder objectives.
• Develop structured program frameworks for customer activation, engagement, and retention.
• Identify focus segments based on product categories and customer profiles in collaboration with Portfolio and Product teams.
• Support campaign planning and execution by contributing to target audience selection, communication strategy, messaging design, and channel mix/attribution strategy.
• Monitor campaign performance and recommend optimisations to improve engagement and conversion.
• Drive offer communication strategies through effective messaging and channel optimisation.
• Assist in campaign design, execution, and performance tracking to ensure delivery against objectives.
• Develop and implement review frameworks to measure program effectiveness pre, during, and post campaign.
• Manage project deliverables within defined quality, timeline, and budget constraints.
• Prepare structured reports and presentations using data insights and stakeholder inputs.

Client & Stakeholder Management

• Own end-to-end client deliverables and manage client interactions throughout the project lifecycle.
• Navigate complex stakeholder environments and ensure alignment across teams.
• Lead engagements independently while proactively seeking guidance when needed.
• Influence and collaborate with cross-functional teams to drive outcomes.

We’d Love to Hear From You If…

Experience

• You have a Bachelor’s degree or postgraduate qualification in Marketing or a related field.
• You have 5-7 years of experience in marketing campaign management and/or credit/debit card portfolio management.
• You have proven ability to manage multiple campaigns simultaneously.

Technical Expertise

• You are skilled in campaign management, portfolio management, customer segmentation, and marketing analytics.
• You are experienced in communication strategy, project management, and data-driven decision-making.
• You understand current marketing trends and customer engagement strategies.

Ways of Working

• You demonstrate strong analytical and problem-solving skills with a critical thinking mindset.
• You collaborate effectively with stakeholders and cross-functional teams.
• You communicate and present clearly to both technical and non-technical audiences.
• You manage projects with discipline, ensuring delivery within quality, timeline, and budget constraints.
• You adapt to dynamic environments and balance multiple priorities with confidence.