Senior Sales Engineer / Sales Manager South India (Project Sales)
Company: Wahal Process Technologies Pvt. Ltd. (Wahal Engineers)
Location: Hyderabad, Telangana (field-based, reporting to the Sonipat head office)
Department: Sales & Business Development
Experience: 8-15 years in industrial or process equipment sales, with a record of closing project orders
Reports to: Director
About Us
Wahal Process Technologies manufactures high shear mixers, homogenizers, dispersers, bead mills, agitators, double planetary mixers and related blending equipment for pharmaceutical, food, paint and coatings, cosmetic and chemical clients, in India and overseas.
Role Overview
We are looking for a self-driven sales professional to build and run our business across South India (Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and Kerala). You will sell mixing and process equipment on the basis of the customer's process needs, from the first enquiry to order, delivery and payment collection. This is a market-building role: you will open new accounts, win approvals and create a steady order pipeline, mostly through your own effort and network.
Key Responsibilities
Business Development
- Identify and develop new customers in pharma, bulk drugs, food and beverage, paints and coatings, inks, cosmetics and specialty chemicals across South India
- Build and maintain a target account list for each state, with regular visits and follow-ups
- Work with pharma and chemical equipment fabricators, OEMs and process consultants as customers and as a channel for orders
- Generate leads through direct visits, networking, industry associations, trade fairs, exhibitions and online channels
- Win vendor approvals (AVL) with large pharma, chemical and paint manufacturers
Project and Application Selling
- Run discovery discussions with production, R&D, projects and purchase teams to understand the process: viscosity, batch size, particle size, shear requirement, CIP/SIP, hygiene and GMP needs
- Recommend the right equipment (high shear mixer, homogenizer, disperser, bead mill, planetary mixer or agitator) with the design team
- Prepare quotations, technical proposals and commercial offers, with costing support from head office
- Handle techno-commercial discussions, negotiations and order closure within approved discount limits
- Work with EPC companies and consultants on specifications, approvals and tender or RFQ submissions
- Organize trials, demonstrations and factory visits for customers
Order Execution and Collections
- Coordinate with design, production and QC teams from order to dispatch, and keep customers updated on drawings, delivery dates and inspections
- Support client and third-party inspections and documentation
- Follow up on advance payments, milestone payments and final collections
- Support installation, commissioning and after-sales service coordination
Reporting and Planning
- Maintain enquiry, quotation and order records in a CRM or tracker
- Submit weekly activity reports and a monthly pipeline and forecast review
- Share market and competitor intelligence: pricing, products and customer trends
- Plan a travel schedule across the region, keeping visits cost-effective
Requirements
- B.Tech/B.E. in Mechanical, Chemical or a related engineering discipline (diploma with strong experience may be considered)
- 8-15 years of industrial sales, with at least 4-5 years selling technical capital equipment (mixers, pumps, reactors, process or packaging machinery)
- Proven record of closing project orders, with verifiable targets and achievements
- Existing contacts with decision-makers in at least two of: pharma, food, paints and coatings, chemicals
- Ability to read P&IDs, customer URS and technical specifications, and to ask good application questions
- Experience with consultant, EPC or OEM approvals and tender-based selling
- Comfortable selling against both imported brands and local fabricators, on value, delivery and service
- Good command of English, Hindi, and preferably Telugu, Kannada or Tamil
- Proficiency in MS Office and CRM, with strong presentation skills
- Willingness to travel across South India, about 10-15 days a month
Preferred
- Experience in pharma-grade or hygienic equipment (GMP, URS, DQ/IQ/OQ documentation)
- Prior experience selling mixing, dispersion, milling or fluid handling equipment
- Experience building a territory or opening a new region for an Indian manufacturer
Key Performance Indicators
- Orders booked against annual target, by region and industry
- Number of new accounts opened and approvals obtained
- Quotation-to-order conversion rate
- Pipeline value and forecast accuracy
- Collections against billing, and payment cycle
- Customer references and repeat orders
Compensation
- Fixed salary based on experience
- Variable incentive linked to orders booked and payments collected
- Travel and conveyance reimbursement as per policy, with mobile and laptop
- PF and statutory benefits as per rules
- A review at 6 months, with defined targets
What We Offer
- Ownership of a territory, with a direct line to the Director
- Products made in-house, with design and engineering support for customer applications
- A wide application base across pharma, food, paints and chemicals
- A growth path to Regional Head / National Sales Manager