Performance Marketing Strategist

dentsu; Mumbai; On-site; INR 400,000 - 800,000; Full time

Job summary

A leading advertising firm in Mumbai is looking for a performance marketing professional who will plan and optimize paid media campaigns across platforms. You'll monitor and report campaign performance, work closely with creative teams, and assist in developing tailored spend strategies. Ideal candidates will have 1-3 years of experience in performance marketing and strong analytical skills, primarily using Meta Ads Manager. This is a full-time position with an opportunity to advance your career.

Qualifications

• 1-3 years of experience in performance marketing, preferably on Meta Ads Manager and GDN.
• Strong analytical skills and proficiency in Excel/Google Sheets for reporting.
• Detail-oriented with ownership of budgets and timelines.

Responsibilities

• Plan, manage, and optimize paid media campaigns.
• Monitor, track, and report campaign performance.
• Provide feedback to creative teams on content effectiveness.

Skills

Performance marketing

Analytical skills

Excel/Google Sheets

Meta Ads Manager

Content trends analysis

Job description

Direct message the job poster from dentsu

No lengthy application process — just walk in and get a chance to interview directly with our team!

✨ Don’t miss this opportunity to take your career to the next level.

Note - Carry your resume handy.

Key Responsibilities

Plan, manage, and optimize paid media campaigns on Meta and GDN for social media retainers across popular brands.

Monitor, track, and report campaign performance with actionable insights.

Own monthly media budgets: ensure optimal spend allocation, pacing, and performance against brand objectives.

Conduct analytics and research on platform content performance, identifying what resonates with audiences.

Track emerging platform trends and shifts in content formats to keep campaigns ahead of the curve.

Provide feedback loops to creative teams on content effectiveness and recommend areas of improvement.

Assist in developing spend strategies tailored to each brand’s objectives.

Desired Skills & Experience

1–3 years of experience in performance marketing, preferably on Meta Ads Manager and GDN.

Strong analytical and Excel/Google Sheets skills for campaign reporting and data interpretation.

Understanding of content trends on Instagram, YouTube, and emerging social platforms.

Ability to translate numbers into insights for creative and strategy teams.

Detail-oriented with strong ownership of budgets and timelines.

Seniority Level

• Associate

Employment Type

• Full-time

Job Function

• Advertising
• Advertising Services