Performance Marketing-Sr Associate

Intent Farm; Bengaluru; On-site; INR 1,500,000 - 2,800,000; Full time

Benefits offered by this job

Flexible Work Culture

Health & Accident Insurance

Complimentary Meals

Sports & Outdoor Activities

Learning & Development

Performance Recognition

Job summary

Intent Farm in Bengaluru seeks a Senior Associate Performance Marketing to plan, execute, and optimize paid digital campaigns across Meta Ads and Google Ads, driving measurable outcomes.

You will collaborate with design and content teams, analyze data for ROI improvements, and continuously test and refine strategies to scale campaigns across channels.

Qualifications

• 13 years of experience in performance or digital marketing, with hands-on campaign management.
• Strong proficiency in Meta Ads Manager and Google Ads platforms.
• Solid understanding of digital marketing funnels, attribution models, and user behavior.
• Demonstrated ability to manage multiple campaigns and deliver measurable results.
• Strong analytical skills with proficiency in Excel or Google Sheets for reporting and data handling.
• Ability to interpret data and translate it into actionable marketing strategies.
• Good communication and collaboration skills for working across teams.

Responsibilities

• Campaign Strategy & Execution: Develop and implement performance marketing strategies across Meta and Google Ads and other channels.
• Performance Optimization: Monitor campaigns and adjust to improve CTR, CPC, CPA, ROAS.
• Budget Management: Allocate budgets to maximize returns and scale high-performing campaigns.
• Creative & Content Collaboration: Work with design and content teams to produce high-performing creatives and copies.
• Data Analysis & Reporting: Analyze data and present actionable insights to stakeholders.
• A/B Testing & Experimentation: Design tests across audiences, creatives, and landing pages.
• Audience Targeting & Funnel Management: Build segments and optimize the funnel from awareness to conversion.
• Platform & Industry Awareness: Stay updated on platform changes and industry trends.

Skills

Analytical thinking

Budget management

Cross-functional collaboration

Campaign strategy

Data-driven decisions

A/B testing

Storytelling with data

Tools

Meta Ads Manager

Google Ads

Job description

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The Senior Associate Performance Marketing will be responsible for planning, executing, and optimizing paid digital campaigns to drive measurable business outcomes. This role requires a strong balance of analytical thinking and creative problem-solving, with a clear focus on improving efficiency, scalability, and return on investment across channels.

Key Responsibilities:

Campaign Strategy & Execution:
Develop and implement performance marketing strategies across platforms such as Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), and other relevant channels. Ensure campaigns are aligned with defined business objectives such as lead generation, customer acquisition, or revenue growth.
• Performance Optimization:
  Continuously monitor campaign performance and make data-driven adjustments to improve key metrics including CTR, CPC, CPA, and ROAS. Identify underperforming areas and take corrective actions to enhance overall efficiency.
• Budget Management:
  Manage and allocate campaign budgets effectively to maximize returns. Ensure proper pacing, prevent overspending, and identify opportunities for scaling high-performing campaigns.
• Creative & Content Collaboration:
  Work closely with design, content, and other cross-functional teams to develop high-performing ad creatives and copies. Provide clear briefs based on performance insights and audience behavior.
• Data Analysis & Reporting:
  Analyze campaign data to extract actionable insights and present structured reports. Translate performance metrics into meaningful recommendations for internal stakeholders and clients.
• A/B Testing & Experimentation:
  Design and execute structured testing strategies across audiences, creatives, ad formats, and landing pages. Use results to refine campaign approaches and improve conversion rates.
• Audience Targeting & Funnel Management:
  Build and refine audience segments, including retargeting and lookalike strategies. Understand and optimize the entire conversion funnel from awareness to final conversion.
• Platform & Industry Awareness:
  Stay updated with platform changes, new advertising features, and evolving industry trends. Proactively incorporate best practices into campaign strategies.

  Required Qualifications & Skills:
  

  13 years of experience in performance or digital marketing, with hands-on campaign management
  Strong proficiency in Meta Ads Manager and Google Ads platforms
  Solid understanding of digital marketing funnels, attribution models, and user behavior
  Demonstrated ability to manage multiple campaigns and deliver measurable results
  Strong analytical skills with proficiency in Excel or Google Sheets for reporting and data handling
  Ability to interpret data and translate it into actionable marketing strategies
  Good communication and collaboration skills for working across teams
  
  Why Join Us
  
  Flexible Work Culture
  
  We focus on outcomes, not rigid rules. Youll have the autonomy to manage your work in a culture built on trust, ownership, and accountability.
  
  
  
  Health & Accident Insurance
  
  Comprehensive health and accident insurance coverage for your peace of mind.
  
  
  
  Complimentary Meals
  
  Enjoy breakfast, lunch, and snacks at the office to stay energized throughout the day.
  
  
  
  Sports & Outdoor Activities
  
  Be part of regular cricket matches, badminton games, team outings, and monthly adventure activities.
  
  
  
  Learning & Development
  
  Access premium learning platforms like Udemy, mentorship opportunities, and continuous skill development programs.
  
  
  
  Performance Recognition

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.