Performance Marketing Specialist (Meta & Google Ads)

Lee & Dawn; India; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Lee & Dawn in India is seeking a Performance Marketing Specialist with at least 5 years of hands-on experience in Google Ads and Meta Ads to plan, manage and optimise campaigns that drive measurable results.

You will handle budgets, audience targeting, keyword research, A/B testing, plus set up conversion tracking with GA4, Google Tag Manager and Meta Pixel; analyse performance and report insights for lead generation and ecommerce campaigns.

Qualifications

• Minimum 5 years of hands-on performance marketing experience.
• Strong expertise in Google Ads and Meta Ads.
• Experience in lead generation and e-commerce campaigns.
• Strong analytical skills and a data-driven approach.
• Ability to manage multiple campaigns and optimise performance independently.

Responsibilities

• Plan and manage Google Ads and Meta Ads campaigns.
• Optimise campaigns for leads, sales, conversions, and ROAS.
• Manage budgets, audience targeting, keyword research, and A/B testing.
• Set up and monitor conversion tracking using GA4, Google Tag Manager, and Meta Pixel.
• Analyse campaign performance and prepare reports with actionable insights.

Skills

Google Ads

Meta Ads

Analytical skills

Data-driven

Lead generation

E-commerce campaigns

Tools

GA4

Google Tag Manager

Meta Pixel

Job description

Hiring: Performance Marketing Specialist

Experience: Minimum 5 Years

We are looking for an experienced Performance Marketing Specialist with strong expertise in Google Ads and Meta Ads to plan, manage, and optimise campaigns that drive measurable business results.

Key Responsibilities

• Plan and manage Google Ads and Meta Ads campaigns.
• Optimise campaigns for leads, sales, conversions, and ROAS.
• Manage budgets, audience targeting, keyword research, and A/B testing.
• Set up and monitor conversion tracking using GA4, Google Tag Manager, and Meta Pixel.
• Analyse campaign performance and prepare reports with actionable insights.

Requirements

• Minimum 5 years of hands-on performance marketing experience.
• Strong expertise in Google Ads and Meta Ads.
• Experience in lead generation and e-commerce campaigns.
• Strong analytical skills and a data-driven approach.
• Ability to manage multiple campaigns and optimise performance independently.