Performance Marketing Specialist (Google & Meta)

Astrological Services and Technical Research Organisation; Jaipur; On-site; INR 600,000 - 900,000; Full time

Job summary

AstroSagga is seeking a Performance Marketing Specialist to drive paid acquisition and revenue growth through Google Ads and Meta Ads. The role emphasizes optimizing ROAS and CAC for a recharge-based astrology platform, with a preference for candidates familiar with the astrology industry.

The candidate will manage end-to-end campaigns, segment audiences, and collaborate with creatives to scale successful ads, contributing to sustainable profitability and long-term growth.

Qualifications

• Proven experience in managing Google Ads and Meta Ads campaigns.
• Prior experience in the astrology domain is highly preferred.
• Strong understanding of small-recharge business models, user spending behavior, and repeat recharge strategies.
• Hands-on experience with campaign scaling, audience segmentation, and performance analysis.
• Strong analytical skills with a focus on profitability and sustainable growth.

Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Drive user acquisition, first-time recharges, and repeat purchases.
• Optimize campaigns for ROAS, CAC, conversion rates, and revenue growth.
• Develop effective retargeting strategies and conversion funnels.
• Analyze campaign performance and implement data-driven improvements.
• Collaborate with the creative team to test and scale high-performing ad creatives.

Skills

Google Ads

Meta Ads

Campaign optimization

ROAS optimization

CAC reduction

Data analysis

Audience segmentation

Tools

Google Ads

Meta Ads

Job description

Location: Vaishali Nagar, Jaipur, Rajasthan

Work Mode: Full-Time | In-House

About AstroSagga

Company: AstroSagga

Location: Vaishali Nagar, Jaipur, Rajasthan

Work Mode: Full-Time | In-House

AstroSagga is an astrology consultation platform that connects users with experienced astrologers through calls, chats, and video consultations, helping them find clarity and guidance in different aspects of life.

Role Overview

We are looking for a result-oriented Performance Marketing Specialist with hands-on experience in Google Ads and Meta Ads. Candidates with prior experience in the astrology industry and a strong understanding of low-ticket recharge-based business models will be preferred.

Key Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Drive user acquisition, first-time recharges, and repeat purchases.
• Optimize campaigns for ROAS, CAC, conversion rates, and revenue growth.
• Develop effective retargeting strategies and conversion funnels.
• Analyze campaign performance and implement data-driven improvements.
• Collaborate with the creative team to test and scale high-performing ad creatives.

Requirements

• Proven experience in managing Google Ads and Meta Ads campaigns.
• Prior experience in the astrology domain is highly preferred.
• Strong understanding of small-recharge business models, user spending behavior, and repeat recharge strategies.
• Hands-on experience with campaign scaling, audience segmentation, and performance analysis.
• Strong analytical skills with a focus on profitability and sustainable growth.

Who Should Apply?

Professionals who understand the astrology market, know how to acquire paying users, and can turn advertising budgets into measurable business growth.