Performance Marketing Specialist

Acquarius Capstorm Limited; Ernakulam; Hybrid; INR 1,500,000 - 2,600,000; Full time

Benefits offered by this job

Hybrid work in India

Performance-based bonuses

Exposure to international markets

Payroll managed via Acquarius Capstorm

Job summary

Acquarius Capstorm Limited in India (Kerala) seeks a hands-on Performance Marketing Specialist with strong expertise in Google Ads and Microsoft Ads. You will manage campaigns across multiple markets, optimise for qualified leads, and use data, automation and AI to boost performance.

The role includes owning strategy, budgets and measurement. Join a global optical-brand client, offering hybrid work in India with potential Europe visits and performance-based bonuses.

Qualifications

• Expert-level knowledge of Google Ads and practical experience managing Microsoft Ads campaigns.
• 4+ years independently managing Google Ads and Microsoft Ads accounts with substantial budgets.
• Experience with lead-generation campaigns and performance optimisation.
• Strong knowledge of Google Ads automation, including Performance Max and Smart Bidding.
• Hands-on conversion measurement with GTM, GA4 and offline conversions.
• Ability to plan experiments, evaluate results and translate findings into optimisation decisions.
• English proficiency at C1 level; daily use of AI tools in marketing workflows.

Responsibilities

• Manage Google Ads and Microsoft Ads accounts across multiple markets.
• Plan campaign structures, budgets, bidding strategies and audience targeting.
• Optimise campaigns to generate high-quality leads and positive business outcomes.
• Plan, run and evaluate tests of creatives, messaging, offers, keywords and audiences.
• Maintain accurate conversion measurement and data quality across campaigns.
• Build scripts, rules and workflow automations, using AI to improve efficiency.
• Collaborate with creative teams and contribute to landing-page optimisation.
• Provide data-led recommendations to Regional Marketing Managers.
• Share knowledge with other channel specialists and provide coverage as needed.

Skills

Google Ads

Microsoft Ads

Lead generation

Campaign optimisation

Experiment planning

GTM/GA4

AI in marketing

English (C1)

Tools

Google Tag Manager

GA4

Offline conversion imports

Performance Max

Smart Bidding

Python/SQL basics

Job description

About the Company

Our client is a global player in the optical industry, headquartered in Germany and operating across multiple international markets. The team is expanding its performance marketing capabilities in India and is looking for an experienced specialist to drive measurable growth through paid advertising campaigns.

About the Role

We are looking for a hands-on Performance Marketing Specialist with strong expertise in Google Ads and Microsoft Ads. You will manage campaigns across multiple markets, optimise for qualified lead generation and business outcomes, and use data, experimentation, automation and AI to improve performance. The role requires ownership of campaign strategy, budgets, measurement and ongoing optimisation.

Key Responsibilities

• Manage advertising accounts exclusively across Google Ads and Microsoft Ads in multiple markets.
• Plan campaign structures, budgets, bidding strategies and audience targeting, including local-market targeting.
• Optimise campaigns to generate high-quality leads and improve business outcomes.
• Plan, run and evaluate structured tests of ad creatives, messaging, offers, keywords, audiences and campaign approaches.
• Maintain accurate conversion measurement and strong data quality across campaigns.
• Build and maintain scripts, rules and workflow automations, including practical use of AI to improve efficiency and performance.
• Collaborate with creative teams and contribute to landing-page optimisation.
• Provide data-led recommendations to Regional Marketing Managers, including budget allocation and growth opportunities.
• Share knowledge with other channel specialists and provide cover where needed to support continuity and team-wide learning.
• Monitor performance metrics, identify trends and communicate actionable insights to stakeholders across Europe.

Must-Have Qualifications

• Expert-level knowledge of Google Ads and practical experience managing Microsoft Ads campaigns.
• At least 4 years of independently managing Google Ads and Microsoft Ads accounts, including substantial advertising budgets.
• Demonstrated experience with lead-generation campaigns and performance optimisation.
• Strong practical knowledge of Google Ads automation, including Performance Max and Smart Bidding.
• Hands-on knowledge of conversion measurement, including Google Tag Manager (GTM), GA4 and offline conversion imports.
• Ability to plan experiments, evaluate results and translate findings into optimisation decisions.
• English proficiency at C1 level, as the role involves working mainly in English with teams across Europe.
• Daily use of AI tools in professional work, with the ability to apply them thoughtfully to marketing workflows.

Preferred Qualifications

• Experience managing international and local-market campaigns.
• Knowledge of German, Polish, Spanish or Italian.
• Knowledge of server-side tracking and Consent Mode.
• Ability to write scripts using Google Ads Scripts, Apps Script or Python; basic SQL knowledge is also useful.

What We Offer

• Opportunity to work with a global brand in the optical sector, headquartered in Germany.
• Hybrid work opportunity based in India, with potential visits to Europe.
• Competitive compensation with performance-based bonuses.
• Payroll managed via Acquarius, a business strategy consulting firm working across IT, retail and marketing.
• Access to marketing tools, learning resources and cross-border collaboration.
• A performance-focused environment built around data, experimentation and growth.