Performance Marketing Manager

Bonito Designs; Pune District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Bonito Designs is hiring a Performance Marketing Manager to scale digital acquisition across Google Ads, Meta, LinkedIn and more. This hands-on role requires strong analytics and the ability to translate data into measurable growth.

You will own budgets, define KPIs, and collaborate with Brand, Product, Design and Content to drive ROI while continuously optimizing campaigns and exploring new channels.

Qualifications

• Proven experience in performance marketing with a track record of growth.
• Strong expertise in paid media channels (Google Ads, Meta, LinkedIn) and hands-on campaign management.
• Solid understanding of digital analytics, attribution models, and conversion tracking.
• Data-driven approach with strong analytical and problem-solving skills.
• Ability to manage budgets, set KPIs, and deliver measurable business results.
• Excellent communication, stakeholder management, and cross-functional collaboration.
• Up-to-date knowledge of digital marketing trends, tools, and automation platforms.

Responsibilities

• Develop, execute, and optimize performance marketing campaigns across channels including Google Ads, Meta, LinkedIn, and others.
• Drive customer acquisition, retention, and engagement using data insights and innovative strategies.
• Plan and manage budgets to maximize ROI and efficient resource use.
• Collaborate with Brand, Product, Design, and Content to align marketing with business goals.
• Monitor, analyze, and report on campaign performance with actionable insights.
• Stay ahead of industry trends, new tools, and best practices in performance marketing.
• Identify growth opportunities through experimentation and A/B testing.

Skills

Performance marketing

Paid media management

Data analysis

Budget management

Campaign optimization

A/B testing

Team collaboration

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Programmatic

Job description

About the Role

We are seeking a dynamic and results-driven Performance Marketing Manager to lead and scale our digital marketing efforts across multiple channels. This role requires a strong analytical mindset, hands-on execution, and the ability to drive measurable growth through data-backed strategies.

Key Responsibilities

• Develop, execute, and optimize performance marketing campaigns across channels including Google Ads, Meta, LinkedIn, and other digital platforms.
• Drive customer acquisition, retention, and engagement by leveraging data insights and innovative campaign strategies.
• Plan and manage budgets effectively to maximize ROI and ensure efficient use of resources.
• Collaborate with cross-functional teams (Brand, Product, Design, and Content) to align marketing initiatives with business goals.
• Continuously monitor, analyze, and report on campaign performance with actionable insights and recommendations.
• Stay ahead of industry trends, new tools, and best practices in performance marketing to maintain a competitive edge.
• Identify growth opportunities through experimentation and A/B testing.

Requirements

• Proven experience (X+ years) in performance marketing, preferably in a fast-paced, growth-oriented environment.
• Strong expertise in paid media channels (Google Ads, Meta, LinkedIn, Programmatic, etc.) with hands-on campaign management.
• Solid understanding of digital analytics, attribution models, and conversion tracking (Google Analytics, GTM, etc.).
• Data-driven approach with exceptional analytical and problem-solving skills.
• Ability to manage budgets, set KPIs, and deliver measurable business results.
• Strong communication, stakeholder management, and team collaboration skills.
• Up-to-date knowledge of digital marketing trends, tools, and automation platforms.

Why Join Us?

• Opportunity to work in a high-growth, innovative environment.
• Ownership and autonomy to drive impactful marketing campaigns.
• Collaborative culture with cross-functional exposure.
• Competitive compensation and growth opportunities.