Performance Marketing Manager

Bonito Designs; Delhi; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Bonito Designs is seeking a dynamic Performance Marketing Manager to lead and scale our digital marketing efforts across Google Ads, Meta, LinkedIn and more. The role demands hands-on execution and a strong analytical mindset to drive measurable growth.

You will own budgets, set KPIs, collaborate with Brand, Product, Design and Content teams, and report performance with actionable insights. This is an exciting opportunity in India's Delhi-NCR to join a high-growth environment and own strategic

Qualifications

• Proven experience in performance marketing, preferably in fast-paced growth environments.
• Hands-on management of paid media campaigns across Google Ads, Meta, LinkedIn and more.
• Strong analytics, attribution modeling and conversion tracking expertise (GA, GTM).
• Data-driven thinker with ability to set KPIs and drive measurable results.
• Budget management and ROI optimization skills.
• Effective communicator with stakeholder management and collaboration.

Responsibilities

• Develop, execute and optimize campaigns across Google Ads, Meta, LinkedIn, and others.
• Drive customer acquisition, retention and engagement using data insights.
• Plan and manage budgets to maximize ROI and resource efficiency.
• Collaborate with Brand, Product, Design and Content teams to align initiatives.
• Monitor, analyze and report campaign performance with actionable insights.
• Stay updated on trends, tools and best practices in performance marketing.
• Identify growth opportunities through experimentation and A/B testing.

Skills

Performance marketing

Paid media management

Data-driven

Analytics & attribution

Budget management

Communication & stakeholder management

Tools

Google Analytics

Google Ads

GTM

Meta Ads

LinkedIn Ads

Job description

About the Role

We are seeking a dynamic and results-driven Performance Marketing Manager to lead and scale our digital marketing efforts across multiple channels. This role requires a strong analytical mindset, hands-on execution, and the ability to drive measurable growth through data-backed strategies.

Key Responsibilities

• Develop, execute, and optimize performance marketing campaigns across channels including Google Ads, Meta, LinkedIn, and other digital platforms.
• Drive customer acquisition, retention, and engagement by leveraging data insights and innovative campaign strategies.
• Plan and manage budgets effectively to maximize ROI and ensure efficient use of resources.
• Collaborate with cross-functional teams (Brand, Product, Design, and Content) to align marketing initiatives with business goals.
• Continuously monitor, analyze, and report on campaign performance with actionable insights and recommendations.
• Stay ahead of industry trends, new tools, and best practices in performance marketing to maintain a competitive edge.
• Identify growth opportunities through experimentation and A/B testing.

Requirements

• Proven experience (X+ years) in performance marketing, preferably in a fast-paced, growth-oriented environment.
• Strong expertise in paid media channels (Google Ads, Meta, LinkedIn, Programmatic, etc.) with hands-on campaign management.
• Solid understanding of digital analytics, attribution models, and conversion tracking (Google Analytics, GTM, etc.).
• Data-driven approach with exceptional analytical and problem-solving skills.
• Ability to manage budgets, set KPIs, and deliver measurable business results.
• Strong communication, stakeholder management, and team collaboration skills.
• Up-to-date knowledge of digital marketing trends, tools, and automation platforms.

Why Join Us?

• Opportunity to work in a high-growth, innovative environment.
• Ownership and autonomy to drive impactful marketing campaigns.
• Collaborative culture with cross-functional exposure.
• Competitive compensation and growth opportunities.