Performance Marketing Manager Ecommerce

Wow Momo Sales Pvt Ltd; Bengaluru; On-site; INR 2,800,000 - 4,000,000; Full time

Benefits offered by this job

Competitive salary

High visibility role

Cross-functional exposure

Job summary

WOW! Momo Sales Pvt. Limited is seeking a Senior Manager – Performance Marketing to own the day-to-day engine across Quick Commerce and E‑Commerce platforms, including Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon, and BigBasket.

You will lead campaign planning and execution, pricing and promotions, catalogue management, digital shelf visibility, and performance reporting. This hands-on role requires daily coordination with E‑Commerce KAMs, platform teams, creative agencies, Supply

Qualifications

• 3–6 years of experience in Performance Marketing, preferably in E‑Commerce, Quick Commerce, or FMCG.
• Hands-on experience managing pricing, catalogue, and promotions on marketplace or Quick Commerce seller platforms.
• Strong analytical skills with experience in TACOS, ROAS, and campaign performance data.
• High attention to detail and ability to manage multiple platforms simultaneously.
• Strong cross-functional coordination skills.
• Proficiency in Excel.
• Familiarity with seller and marketing dashboards of Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon, and BigBasket.

Responsibilities

• Prepare and maintain the monthly promotional calendar across platforms.
• Coordinate campaign participation, timelines, and creative requirements with platform marketing teams and creative agencies.
• Upload and validate promotional pricing across platforms.
• Ensure live prices match approved price lists.
• Coordinate discount funding approvals.
• Validate promotion go-live and implementation.
• Identify and resolve pricing discrepancies.
• Remove expired promotions on schedule.
• Manage new SKU listings, product descriptions, images, and specifications.
• Maintain accurate MRP, weight, nutritional information, and other product details.
• Maintain SKU master mapping.
• Conduct regular catalogue hygiene audits.
• Validate listing accuracy and correct mapping errors.
• Track search ranking, banner visibility, and category placement by SKU and platform.
• Monitor share of shelf and hero SKU visibility.
• Benchmark competitor pricing and visibility on a weekly basis.
• Prepare campaign performance reports.
• Track TACOS, ROAS, and campaign performance.
• Monitor market share trends.
• Maintain a weekly marketing dashboard for leadership review.
• Work closely with E-Commerce KAMs to align promotions with stock availability.
• Coordinate with Supply Chain to avoid promoting out-of-stock SKUs.
• Coordinate with Finance for campaign spend settlement.
• Partner with creative agencies and platform marketing teams to ensure timely execution.

Skills

Performance Marketing

Pricing management

Catalogue management

Analytical skills

Cross-functional coordination

Excel

Platform dashboards

Tools

Excel

Job description

Senior Manager Performance Marketing (Quick Commerce & E-Commerce)

Company: WOW! Momo Sales Pvt. Limited
Location: Bangalore, India
Job Type: Full-time
Reports To: Head – E-Commerce & Emerging Channels

About the Company

WOW! Momo is India's largest momo brand and a leading player in the FMCG food industry. The company is looking for a hands-on Performance Marketing professional to manage campaign execution, pricing, catalogue management, and digital shelf visibility across Quick Commerce and E-Commerce channels.

Job Summary

The Senior Manager – Performance Marketing will own the day-to-day marketing engine across Quick Commerce and E-Commerce platforms including Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon, and BigBasket.

The role will be responsible for campaign planning and execution, pricing and promotions, catalogue management, digital shelf visibility, performance analysis, and reporting. This is a hands-on, execution-focused role requiring daily coordination with E-Commerce KAMs, platform account teams, creative agencies, Supply Chain, and Finance teams.

Key Responsibilities

Campaign Planning & Execution

• Prepare and maintain the monthly promotional calendar across platforms.
• Coordinate campaign participation, timelines, and creative requirements with platform marketing teams and creative agencies.

Pricing & Promotions

• Upload and validate promotional pricing across platforms.
• Ensure live prices match approved price lists.
• Coordinate discount funding approvals.
• Validate promotion go-live and implementation.
• Identify and resolve pricing discrepancies.
• Remove expired promotions on schedule.

Catalogue Management

• Manage new SKU listings, product descriptions, images, and specifications.
• Maintain accurate MRP, weight, nutritional information, and other product details.
• Maintain SKU master mapping.
• Conduct regular catalogue hygiene audits.
• Validate listing accuracy and correct mapping errors.

Digital Shelf & Visibility Monitoring

• Track search ranking, banner visibility, and category placement by SKU and platform.
• Monitor share of shelf and hero SKU visibility.
• Benchmark competitor pricing and visibility on a weekly basis.

Performance Analysis & Reporting

• Prepare campaign performance reports.
• Track TACOS, ROAS, and campaign performance.
  • Monitor market share trends.
  • Maintain a weekly marketing dashboard for leadership review.

  Cross-Functional Coordination

  • Work closely with E-Commerce KAMs to align promotions with stock availability.
  • Coordinate with Supply Chain to avoid promoting out-of-stock SKUs.
  • Coordinate with Finance for campaign spend settlement.
  • Partner with creative agencies and platform marketing teams to ensure timely execution.

  Requirements

  • 3–6 years of experience in Performance Marketing, preferably in E-Commerce, Quick Commerce, or FMCG.
  • Hands-on experience managing pricing, catalogue, and promotions on marketplace or Quick Commerce seller platforms.
  • Strong analytical skills with experience in TACOS, ROAS, and campaign performance data.
  • High attention to detail and ability to manage multiple platforms simultaneously.
  • Strong cross-functional coordination skills.
  • Proficiency in Excel.
  • Familiarity with seller and marketing dashboards of platforms such as Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon, and BigBasket.

  Nice to Have

  • Experience with Google Ads and Meta Ads.
  • Familiarity with Google Analytics and Tableau.
  • Previous experience in Quick Commerce or D2C FMCG brands.

  What We Offer

  • Competitive salary and benefits.
  • Ownership of a high-visibility, fast-growing function.
  • Opportunity to work across India's rapidly expanding Quick Commerce and E-Commerce ecosystem.
  • Collaborative and execution-focused work environment.