Performance Marketing Manager

r3 Consultant; Maharashtra; On-site; INR 2,232,000 - 3,348,000; Full time

Job summary

A dynamic fitness organization in India seeks a Performance Marketing Manager to lead marketing efforts across digital channels. The ideal candidate will develop effective strategies while managing budgets to optimize returns. Required qualifications include a degree in Marketing or Business Administration, prior experience in performance marketing, and familiarity with CRMs like Salesforce or Hubspot. This role is pivotal in enhancing customer engagement and achieving growth objectives.

Qualifications

• Prior experience in performance marketing or a similar role.
• Experience managing multi-channel marketing strategies.
• Managed a monthly budget of at least Rs 2 Lac for PPC campaigns.

Responsibilities

• Create and execute a performance marketing strategy.
• Manage budgets across digital channels for ROI.
• Identify and test new channels to meet key metrics.

Skills

Campaign and channel analysis

Analytical skills

Problem-solving skills

Communication skills

CRM expertise

Education

Degree in Marketing or Business Administration

Tools

Google Analytics

CRM software (Leadsquared, Hubspot, Salesforce)

Job description

PERFORMANCE MARKETING MANAGER

Performance Marketing Manager Job Description

Our Identity & Purpose

At Ileseum, we embody the very essence of the dynamic spirit. Here, we’re not just about workouts; we’re dedicated to cultivating a lifestyle that celebrates companionship and unwavering commitment to excellence. We’re more than a club; we’re a vibrant community where fitness enthusiasts converge to push their limits, break barriers, and celebrate victories, big or small. With cutting‑edge facilities, expert trainers, and a plethora of activities, we’re not just shaping bodies; we’re sculpting futures.

Collaborative Synergy

The Performance Marketing Manager will lead our marketing efforts to drive growth and engagement. The role involves developing and executing effective performance marketing strategies across various channels, including digital, print, and events, along with managing budgets to maximise returns and optimise traffic metrics through diverse platforms. Constantly exploring new avenues for innovation, this role requires collaborating closely with the management to share insights, refine strategies, and deliver impactful results.

Responsibilities

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
• Ensuring successful planning, execution, and optimisation for key traffic KPIs via paid, organic & own media channels.
• Identifying and testing new channels to continue to meet or exceed established critical metrics.
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Key Skills

• Solid expertise in campaign and channel analysis and reporting, including an experience in Google Analytics.
• Excellent analytical skills and leverages data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations.
• Open‑mindedness, curiosity and strong problem‑solving skills.
• Impeccable communication skills and a prior experience working on lead nurturing campaigns.
• Expertise with CRMs.

Qualification

• Degree in Marketing, Business Administration or a related field.
• Prior experience in a similar role as well as experience building effective multi‑channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Preferably should have managed a minimum of Rs 2 Lac monthly budget (or equivalent) for at least 6 months in the PPC campaign.
• Google certification is preferred. Should have managed a minimum 10 lacs budget per month or more.
• Should have worked with at least one of the CRMs like Leadsquared, Hubspot, Salesforce, etc.

Teaming Up With Ileseum

Whether you’re a seasoned athlete chasing new heights or a newcomer eager to embark on a transformative journey, there’s a place for you here. It’s not just about what you can achieve; it’s about who you can become. So, if you’re ready to embrace the challenge, to sweat, to strive, and to soar, then join us at Ileseum. Together, let’s redefine limits, rewrite stories, and unleash the extraordinary within.

Insight

https://www.linkedin.com/company/ileseum-clubs-ltd/?viewAsMember=true

https://www.ileseum.club

https://youtu.be/eZvK-nNQ81I?si=0c3eZf3uv4zXNh8g

What sets our organization apart is not just individual power but also the teamwork that fuels our collective success. Whether brainstorming innovative strategies, refining techniques, or celebrating milestones, our team thrives on unity and mutual support. Through open communication, shared goals, and a culture of continuous learning, we amplify each other’s strengths and overcome challenges as one cohesive unit.