Performance Marketing Manager

Bonito Designs; Kolkata District; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Bonito Designs in India seeks a dynamic Performance Marketing Manager to lead and scale digital marketing across Google, Meta, LinkedIn, and more. The role demands a hands-on, data-driven mindset and the ability to drive growth through measurable campaigns.

You will own budgets, set KPIs, and collaborate with Brand, Product, Design, and Content teams to align initiatives with business goals. Regular analysis and reporting will shape optimization and new growth opportunities.

Qualifications

• Proven experience in performance marketing with hands-on campaign management.
• Strong expertise in paid media channels and analytics.
• Ability to manage budgets, set KPIs and deliver measurable results.
• Excellent communication and stakeholder management.

Responsibilities

• Develop, execute, and optimize performance marketing campaigns across channels including Google Ads, Meta, LinkedIn, and other digital platforms.
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Skills

Performance marketing

Paid media management

Data analysis

Budget management

Campaign optimization

A/B testing

Cross-functional collaboration

Communication

Analytics

Tools

Google Analytics

Google Tag Manager

Meta Ads Manager

LinkedIn Ads

Programmatic platforms

Job description

About the Role

We are seeking a dynamic and results-driven Performance Marketing Manager to lead and scale our digital marketing efforts across multiple channels. This role requires a strong analytical mindset, hands-on execution, and the ability to drive measurable growth through data-backed strategies.

Key Responsibilities

• Develop, execute, and optimize performance marketing campaigns across channels including Google Ads, Meta, LinkedIn, and other digital platforms.
• Drive customer acquisition, retention, and engagement by leveraging data insights and innovative campaign strategies.
• Plan and manage budgets effectively to maximize ROI and ensure efficient use of resources.
• Collaborate with cross-functional teams (Brand, Product, Design, and Content) to align marketing initiatives with business goals.
• Continuously monitor, analyze, and report on campaign performance with actionable insights and recommendations.
• Stay ahead of industry trends, new tools, and best practices in performance marketing to maintain a competitive edge.
• Identify growth opportunities through experimentation and A/B testing.

Requirements

• Proven experience (X+ years) in performance marketing, preferably in a fast-paced, growth-oriented environment.
• Strong expertise in paid media channels (Google Ads, Meta, LinkedIn, Programmatic, etc.) with hands-on campaign management.
• Solid understanding of digital analytics, attribution models, and conversion tracking (Google Analytics, GTM, etc.).
• Data-driven approach with exceptional analytical and problem-solving skills.
• Ability to manage budgets, set KPIs, and deliver measurable business results.
• Strong communication, stakeholder management, and team collaboration skills.
• Up-to-date knowledge of digital marketing trends, tools, and automation platforms.

Why Join Us?

• Opportunity to work in a high-growth, innovative environment.
• Ownership and autonomy to drive impactful marketing campaigns.
• Collaborative culture with cross-functional exposure.
• Competitive compensation and growth opportunities.