Performance Marketing Manager

Bonito Designs; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bonito Designs is seeking a Performance Marketing Manager to lead and scale our digital campaigns across Google, Meta, LinkedIn, and more. The role emphasizes hands-on execution and strong analytics to drive measurable growth.

You will own budget planning, campaign optimization, and performance reporting, partnering with Brand, Product, Design, and Content to align initiatives with business goals. A data-driven, test-and-learn mindset is essential for success.

Qualifications

• Proven experience in performance marketing with hands-on campaign management.
• Strong analytics and attribution knowledge.
• Ability to manage budgets and set KPIs.
• Excellent communication and stakeholder management.

Responsibilities

• Develop, execute, and optimize performance marketing campaigns across channels including Google Ads, Meta, LinkedIn, and other digital platforms.
• Drive customer acquisition, retention, and engagement by leveraging data insights and innovative campaign strategies.
• Plan and manage budgets effectively to maximize ROI and ensure efficient use of resources.
• Collaborate with cross-functional teams (Brand, Product, Design, and Content) to align marketing initiatives with business goals.
• Continuously monitor, analyze, and report on campaign performance with actionable insights and recommendations.
• Stay ahead of industry trends, new tools, and best practices in performance marketing to maintain a competitive edge.
• Identify growth opportunities through experimentation and A/B testing.

Skills

Paid media campaigns

Data analytics

Budget management

A/B testing

Cross-functional collaboration

Tools

GA4/GTM

Google Ads

Meta Ads

LinkedIn Ads

Programmatic

Job description

About the Role

We are seeking a dynamic and results-driven Performance Marketing Manager to lead and scale our digital marketing efforts across multiple channels. This role requires a strong analytical mindset, hands-on execution, and the ability to drive measurable growth through data-backed strategies.

Key Responsibilities

• Develop, execute, and optimize performance marketing campaigns across channels including Google Ads, Meta, LinkedIn, and other digital platforms.
• Drive customer acquisition, retention, and engagement by leveraging data insights and innovative campaign strategies.
• Plan and manage budgets effectively to maximize ROI and ensure efficient use of resources.
• Collaborate with cross-functional teams (Brand, Product, Design, and Content) to align marketing initiatives with business goals.
• Continuously monitor, analyze, and report on campaign performance with actionable insights and recommendations.
• Stay ahead of industry trends, new tools, and best practices in performance marketing to maintain a competitive edge.
• Identify growth opportunities through experimentation and A/B testing.

Requirements

• Proven experience (X+ years) in performance marketing, preferably in a fast-paced, growth-oriented environment.
• Strong expertise in paid media channels (Google Ads, Meta, LinkedIn, Programmatic, etc.) with hands-on campaign management.
• Solid understanding of digital analytics, attribution models, and conversion tracking (Google Analytics, GTM, etc.).
• Data-driven approach with exceptional analytical and problem-solving skills.
• Ability to manage budgets, set KPIs, and deliver measurable business results.
• Strong communication, stakeholder management, and team collaboration skills.
• Up-to-date knowledge of digital marketing trends, tools, and automation platforms.

Why Join Us?

• Opportunity to work in a high-growth, innovative environment.
• Ownership and autonomy to drive impactful marketing campaigns.
• Collaborative culture with cross-functional exposure.
• Competitive compensation and growth opportunities.