Performance Marketing Manager

Bonito Designs; New Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive compensation

Growth opportunities

Job summary

Bonito Designs is seeking a dynamic Performance Marketing Manager to lead and scale digital campaigns across Google Ads, Meta, LinkedIn, and other platforms. The role emphasizes data-backed decision making, hands-on execution, and measurable growth through optimized paid media strategies.

You will drive customer acquisition, retention, and engagement by leveraging analytics and cross-functional collaboration with Brand, Product, Design, and Content teams, while managing budgets for maximum ROI

Qualifications

• 5+ years in performance marketing, preferably in fast-paced growth env.
• Hands-on campaign management across Google, Meta, LinkedIn, and programmatic.
• Strong understanding of analytics, attribution models, and conversion tracking.
• Data-driven approach with excellent analytical and problem-solving skills.
• Ability to manage budgets, set KPIs, and deliver measurable results.
• Strong communication and stakeholder management skills.

Responsibilities

• Develop, execute, and optimize campaigns across multiple channels.
• Drive customer acquisition, retention, and engagement using data insights.
• Plan and manage budgets to maximize ROI and efficient resource use.
• Collaborate with Brand, Product, Design, and Content teams to align initiatives.
• Monitor, analyze, and report campaign performance with actionable insights.
• Stay updated on trends, tools, and best practices in performance marketing.
• Identify growth opportunities through experimentation and A/B testing.

Skills

Performance marketing

Paid media

Campaign management

Data analysis

Budget management

Stakeholder management

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

GTM

Job description

About the Role

We are seeking a dynamic and results-driven Performance Marketing Manager to lead and scale our digital marketing efforts across multiple channels. This role requires a strong analytical mindset, hands-on execution, and the ability to drive measurable growth through data-backed strategies.

Key Responsibilities

• Develop, execute, and optimize performance marketing campaigns across channels including Google Ads, Meta, LinkedIn, and other digital platforms.
• Drive customer acquisition, retention, and engagement by leveraging data insights and innovative campaign strategies.
• Plan and manage budgets effectively to maximize ROI and ensure efficient use of resources.
• Collaborate with cross-functional teams (Brand, Product, Design, and Content) to align marketing initiatives with business goals.
• Continuously monitor, analyze, and report on campaign performance with actionable insights and recommendations.
• Stay ahead of industry trends, new tools, and best practices in performance marketing to maintain a competitive edge.
• Identify growth opportunities through experimentation and A/B testing.

Requirements

• Proven experience (X+ years) in performance marketing, preferably in a fast-paced, growth-oriented environment.
• Strong expertise in paid media channels (Google Ads, Meta, LinkedIn, Programmatic, etc.) with hands-on campaign management.
• Solid understanding of digital analytics, attribution models, and conversion tracking (Google Analytics, GTM, etc.).
• Data-driven approach with exceptional analytical and problem-solving skills.
• Ability to manage budgets, set KPIs, and deliver measurable business results.
• Strong communication, stakeholder management, and team collaboration skills.
• Up-to-date knowledge of digital marketing trends, tools, and automation platforms.

Why Join Us?

• Opportunity to work in a high-growth, innovative environment.
• Ownership and autonomy to drive impactful marketing campaigns.
• Collaborative culture with cross-functional exposure.
• Competitive compensation and growth opportunities.