Performance Marketing Manager

VirtualVault AI; Jamshedpur; On-site; INR 600,000 - 800,000; Full time

Job summary

VirtualVault AI in Jamshedpur, Jharkhand is seeking a Performance Marketing Manager to own paid marketing execution and scale customer acquisition efforts. The ideal candidate will have hands-on experience with Meta Ads and Google Ads, analyze campaign performance, test new approaches, and continuously improve results.

You will plan, launch, manage, and optimize campaigns, monitor KPIs, implement tracking (GA4, Meta Pixel), and report insights while staying current with platform changes.

Qualifications

• 2–3 years of hands-on experience in performance/digital marketing.
• Strong practical knowledge of Meta Ads Manager and Google Ads.
• Proven experience creating, managing, testing, and optimizing paid campaigns.
• Good understanding of conversion funnels, lead generation, retargeting, and remarketing.
• Ability to analyze campaign data and make performance-based decisions.
• Understanding of ad creatives, copywriting, hooks, CTAs, and landing-page performance.
• Knowledge of Google Analytics / GA4, Meta Pixel, conversion tracking, and UTM tracking.
• Strong analytical and problem-solving skills.
• Ability to work independently and take ownership of marketing campaigns.

Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Manage Google Ads campaigns, including Search, Display, YouTube, and other campaign types.
• Conduct audience research, targeting, keyword research, competitor analysis, and campaign planning.
• Monitor key performance metrics such as CTR, CPC, CPL, CPA, ROAS, conversions, and CAC.
• Continuously test and optimize audiences, creatives, ad copy, placements, bidding strategies, and landing pages.
• Identify underperforming campaigns and take corrective action based on data.
• Develop and test different ad concepts, hooks, copy, offers, and CTAs to improve performance.
• Understand the customer journey and how paid campaigns fit into the marketing funnel.
• Set up and monitor conversion tracking, Meta Pixel, GA4, events, UTM parameters, and campaign attribution.
• Manage advertising budgets effectively and optimize spending toward business objectives.
• Prepare regular campaign performance reports and actionable insights.
• Research competitors, market trends, advertising strategies, and new customer-acquisition opportunities.
• Stay updated with changes to Meta Ads, Google Ads, policies, algorithms, and best practices.
• Take complete ownership of campaign execution, optimization, testing, and performance.

Skills

Meta Ads

Google Ads

Campaign Optimization

Lead Gen

A/B Testing

Analytics GA4

Job description

Location: Jamshedpur, Jharkhand : On-site

Working Hours: 10:00 AM – 7:00 PM

Employment Type: Full-time

Experience: 2–3 Years

Location: Jamshedpur, Jharkhand : On-site

Working Hours: 10:00 AM – 7:00 PM

Employment Type: Full-time

About the Role

We are looking for a Performance Marketing Manager who can take ownership of paid marketing execution and help scale our customer acquisition efforts.

The ideal candidate should have strong hands‑on experience with Meta Ads and Google Ads , understand digital marketing fundamentals, and be comfortable analyzing campaign performance, testing new approaches, and continuously improving results.

Key Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.


• Manage Google Ads campaigns , including Search, Display, YouTube, and other relevant campaign types.


• Conduct audience research, targeting, keyword research, competitor analysis, and campaign planning.


• Monitor key performance metrics such as CTR, CPC, CPL, CPA, ROAS, conversions, and CAC .


• Continuously test and optimize audiences, creatives, ad copy, placements, bidding strategies, and landing pages .


• Identify underperforming campaigns and take corrective action based on data.


• Develop and test different ad concepts, hooks, copy, offers, and CTAs to improve campaign performance.


• Understand the customer journey and how paid campaigns fit into the overall marketing funnel .


• Set up and monitor conversion tracking, Meta Pixel, Google Analytics/GA4, events, UTM parameters, and campaign attribution .


• Manage advertising budgets effectively and optimize spending toward business objectives.


• Prepare regular campaign performance reports and actionable insights .


• Research competitors, market trends, advertising strategies, and new customer‑acquisition opportunities.


• Stay updated with changes to Meta Ads, Google Ads, advertising policies, algorithms, and industry best practices .


• Take complete ownership of campaign execution, optimization, testing, and performance.

Required Skills & Qualifications

• 2–3 years of hands‑on experience in performance/digital marketing.


• Strong practical knowledge of Meta Ads Manager and Google Ads .


• Proven experience creating, managing, testing, and optimizing paid campaigns.


• Good understanding of conversion funnels, lead generation, retargeting, and remarketing .


• Ability to analyze campaign data and make performance‑based decisions.


• Understanding of ad creatives, copywriting, hooks, CTAs, and landing‑page performance .


• Knowledge of Google Analytics / GA4, Meta Pixel, conversion tracking, and UTM tracking .


• Strong analytical and problem‑solving skills.


• Ability to work independently and take ownership of marketing campaigns.


• Good communication, reporting, and organizational skills.


• Strong understanding of digital marketing principles and paid acquisition.

Preferred Qualifications

• Experience working with SaaS, technology, e-commerce, or subscription‑based businesses .


• Knowledge of landing‑page optimization and conversion rate optimization (CRO) .


• Experience with A/B testing and structured marketing experiments .


• Ability to conduct competitor and market research.


• Strong understanding of what makes an ad creative effective.


• Experience managing and optimizing advertising budgets.

What We’re Looking For

We are not looking for someone who simply knows how to “boost a post.”

We want someone who understands why a campaign works, why it fails, what needs to be tested next, and how to improve the numbers.

The ideal candidate should be:

Data-driven + Creative + Experiment-focused + Execution-oriented.