Performance Marketing Manager

Thrillophilia.com; Jaipur; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Thrillophilia.com is seeking a hands-on paid marketing role based in Jaipur. The candidate will own destination campaigns, test creatives, and optimize the acquisition funnel to drive profitable bookings.

You will collaborate with sales, destination experts, product and data teams to turn travel ideas into real journeys. The ideal candidate has 2–4 years of paid marketing experience, strong GA4 reporting skills, and the ability to explain CPL and ROAS clearly.

Qualifications

• Hands on ownership of paid campaigns with measurable outcomes.
• Strong GA4, ad platform reporting and conversion tracking knowledge.
• Ability to explain CPL, cost per booking, ROAS and profitability.
• Experience in travel or high-consideration sales is a plus.

Responsibilities

• Own destination campaigns from setup to optimization and budget decisions.
• Test creatives/audiences, write briefs, and scale winning ideas.
• Track spend and performance with CRM/data teams; diagnose issues.
• Close feedback loop with sales to optimize targeting, creatives and landing pages.
• Maintain campaign hygiene, UTMs, conversions, and report actions.

Skills

Paid campaigns

GA4 reporting

Budget tracking

Data analysis

Tools

Meta Ads

Google Ads

Job description

Location: Jaipur. This role works from our Jaipur office.

Experience guideline: 2–4 years of hands on paid marketing experience.

Thrillophilia builds holidays around experiences worth travelling for. Work with sales, destination experts, product and data to turn travel ideas into real journeys.

The role

A great travel ad sells the possibility of a holiday. Your job is to turn that possibility into profitable bookings. Own destination campaigns, test what makes travellers act, and use sales feedback to improve the entire acquisition funnel.

What you will own

• Own hands on Meta Ads and Google Ads execution for assigned destinations, from campaign setup to optimisation and budget decisions.
• Find the next winning creative or audience: write focused briefs, run structured tests, and scale ideas that improve qualified leads and bookings.
• Track spend through qualified leads, bookings and contribution margin with CRM and data teams. Diagnose city, destination and campaign level performance.
• Close the feedback loop with sales: understand why leads book or drop off, then change targeting, creative and landing pages accordingly.
• Maintain campaign hygiene, UTMs and conversion tracking with the tech team; report clear actions and results.

What we are looking for

• Hands on ownership of paid campaigns with measurable outcomes; specify the platform you know best.
• Strong spreadsheet analysis and working knowledge of GA4, ad platform reporting and conversion tracking.
• Ability to explain CPL, cost per booking, ROAS and profitability without confusing booking value with net revenue.
• Travel or other sales assisted, high consideration acquisition experience is useful.

How success will be measured

Qualified lead cost, cost per booking, lead to booking conversion and contribution after marketing spend.