CRM Manager

Thrillophilia.com; Jaipur; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Thrillophilia.com seeks a CRM lifecycle marketer to own revenue-driven retention programs. You will design segments, automate journeys across WhatsApp, email, SMS and push, and analyze CRM data to optimize contributions from recovered bookings and repeat purchases.

Work closely with sales, product and data teams in Jaipur to craft journeys that balance timing, relevance and consent for longer purchase cycles and sales-assisted conversion.

Qualifications

• Evidence of revenue generating lifecycle programs, not just broadcast delivery.
• Hands on segmentation, automation, experiments and CRM analytics; strong spreadsheet skills, with SQL a plus.
• Ability to connect customer behaviour, sales stages and booking profitability.
• Experience with longer purchase cycles and sales assisted conversion is useful.

Responsibilities

• Build journeys for lost leads across stages: no response, quotation sent, payment pending.
• Identify likely travellers, build segments by destination, recency, past bookings and engagement.
• Launch and optimize automated WhatsApp, email, SMS and push journeys with relevant messages and consent.
• Work with CleverTap or similar platform; coordinate with CRM and data teams on events and audience quality.
• Exclude active complaints and conflicting journeys; test timing and offers using holdout groups.
• Report recovered bookings, repeat revenue, contribution, and unsubscribes; separate attributed revenue from lift.

Skills

CRM programs

Lifecycle marketing

Retention marketing

Segmentation

Automation

SQL

WhatsApp journeys

Tools

CleverTap

Job description

Location: Jaipur. This role works from our Jaipur office.

Experience guideline: 4–7 years in CRM, lifecycle or retention marketing.

Thrillophilia builds holidays around experiences worth travelling for. Work with sales, destination experts, product and data to turn travel ideas into real journeys.

The role

A traveller who did not book today may still be planning their next holiday. Your job is to find the right moment, message and destination to bring them back. Build our lost lead recovery and retention engine, with ownership of revenue outcomes from the journeys you launch.

What you will own

• Build journeys for distinct lost lead stages: no response, quotation sent and payment pending. Make each follow up useful to the traveller and coordinated with sales.
• Identify who is likely to travel next, where they might go and what is holding them back. Build segments using destination, recency, previous bookings and engagement.
• Launch and improve automated WhatsApp, email, SMS and push journeys, with relevant messages, sensible frequency and appropriate consent.
• Use CleverTap or a comparable lifecycle platform; work with CRM and data teams on events, audience quality and automation.
• Exclude active complaints and conflicting sales journeys where appropriate. Test messaging, timing and offers using holdout groups.
• Report recovered bookings, repeat revenue, contribution, campaign cost and unsubscribes; distinguish attributed revenue from incremental lift.

What we are looking for

• Evidence of revenue generating lifecycle programs, not just broadcast delivery.
• Hands on segmentation, automation, experiments and CRM analytics; strong spreadsheet skills, with SQL a plus.
• Ability to connect customer behaviour, sales stages and booking profitability.
• Experience with longer purchase cycles and sales assisted conversion is useful.

How success will be measured

Incremental recovered and repeat booking contribution, recovery conversion, repeat purchase rate and contactability health.