Performance Marketing Manager

Bigul.co; Indore District; Remote; INR 1,200,000 - 2,100,000; Full time

Job summary

Bigul is seeking a hands-on Performance Marketing Manager to own and scale acquisition campaigns across Google Ads and Meta Ads. You will guide the funnel from click to install, signup and revenue, relying on data such as CR, CPL, CPA and ROAS to maximize profitability.

The role requires strong analytical skills and experience with analytics platforms, attribution tools, and cross-functional collaboration to drive fintech growth.

Qualifications

• 5-6 years of hands-on experience in Performance Marketing / Digital Acquisition.

Responsibilities

• Plan, execute, manage and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Develop strategies for customer acquisition, lead generation, app installs and conversions.
• Scale high-performing campaigns while maintaining target CPA, CPL and ROAS.
• Manage campaign budgets and ensure efficient utilization of marketing spends.
• Continuously test audiences, creatives, ad copies, landing pages and campaign structures.
• Monitor the complete customer funnel and identify conversion drop-offs with corrective actions.
• Improve CR, CPL and CPA, and work with product/business to optimize landing pages and onboarding.
• Analyze campaign performance, monitor attribution accuracy, and resolve tracking issues.
• Ensure proper implementation and monitoring of UTMs, SDKs and events; experience with mobile attribution platforms preferred.
• Prepare regular performance reports and provide actionable insights to management.
• Design and run A/B tests across campaigns, creatives, audiences and landing pages.
• Identify new acquisition opportunities and growth channels.
• Collaborate with Product, Analytics, Technology, Creative and Business teams to drive growth.

Skills

Performance Marketing

Google Ads

Meta Ads

Analytics

Attribution

Mobile attribution

Conversion optimization

A/B testing

Data-driven decisions

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Firebase

AppsFlyer

Adjust

Branch

Job description

Industry: Fintech / Stock Broking

Company: Bigul

About Bigul

Bigul is a technology-driven stock broking platform focused on making investing and trading simpler, smarter, and more accessible. We are looking for a Performance Marketing Manager who can drive measurable customer acquisition and revenue growth through data-driven digital marketing.

Role Overview

We are looking for a hands-on Performance Marketing Manager who can own and scale acquisition campaigns across Google Ads and Meta Ads.

The ideal candidate should go beyond campaign execution and understand the complete growth funnel—from click to install, signup, activation and revenue.

You should be highly analytical, commercially minded and comfortable making decisions based on CR, CPL, CPA, ROAS, attribution and conversion data.

Key Responsibilities

1. Performance Marketing & Campaign Management

• Plan, execute, manage and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Develop strategies for customer acquisition, lead generation, app installs and conversions.
• Scale high-performing campaigns while maintaining target CPA, CPL and ROAS.
• Manage campaign budgets and ensure efficient utilization of marketing spends.
• Continuously test audiences, creatives, ad copies, landing pages and campaign structures.

2. Funnel & Conversion Optimization

• Monitor the complete customer funnel:
• Identify conversion drop-offs and recommend corrective actions.
• Improve Conversion Rate (CR), Cost per Lead (CPL) and Cost per Acquisition (CPA).
• Work closely with product and business teams to improve landing pages, onboarding and conversion journeys.

3. Analytics & Attribution

• Analyze campaign performance and identify opportunities for optimization.
• Monitor attribution accuracy across Web and App campaigns.
• Work with analytics and technology teams to resolve tracking and attribution issues.
• Ensure proper implementation and monitoring of UTMs, SDKs, events and conversion tracking.
• Experience with mobile attribution platforms such as AppsFlyer, Adjust or Branch will be preferred.

4. Data & Performance Reporting

• Track and analyze key performance metrics including:
• CTR
• CPC
• CR
• CPL
• CPA
• CAC
• ROAS
• Signup & Activation Rate
• Revenue
• Prepare regular performance reports and provide actionable insights to management.
• Focus on business outcomes and profitability rather than vanity metrics.
• Design and execute A/B tests across campaigns, creatives, audiences and landing pages.
• Identify new acquisition opportunities and growth channels.
• Continuously experiment with creatives, targeting, bidding strategies and campaign structures.

6. Cross-functional Collaboration

• Work closely with Product, Analytics, Technology, Creative and Business teams.
• Collaborate with creative teams to develop performance-oriented ad creatives.
• Coordinate with technology and analytics teams to ensure accurate tracking and event mapping.
• Communicate campaign insights and growth opportunities to senior management.

Required Skills & Experience

• 5-6 years of hands-on experience in Performance Marketing / Digital Acquisition.
• Strong expertise in Google Ads and Meta Ads Manager.
• Proven experience in managing and scaling performance campaigns.
• Strong understanding of CPA, CPL, CAC, CR, CTR, CPC and ROAS.
• Strong analytical and problem-solving skills.
• Experience in Web and App acquisition.
• Good understanding of Google Analytics and Firebase.
• Experience with AppsFlyer, Adjust, Branch or similar attribution platforms is preferred.
• Strong understanding of conversion tracking, UTMs, SDKs and event mapping.
• Experience in Fintech, Stock Broking, BFSI or Financial Services will be an advantage.

What We Are Looking For

We are looking for someone who:

• Thinks beyond clicks and impressions.
• Understands how advertising spend translates into customers and revenue.
• Can identify why CPL/CPA is increasing and take corrective action.
• Understands attribution and can identify tracking gaps.
• Uses data to make marketing decisions.
• Has a strong growth mindset.
• Is comfortable working in a fast-paced and highly performance-driven environment.

Qualification

Bachelor’s degree in Marketing, Business, Management, Digital Marketing or a related field.

Relevant certifications in Google Ads, Meta Ads or Performance Marketing will be an added advantage.

Key Performance Indicators (KPIs)

• Customer Acquisition Cost (CAC)
• Cost Per Acquisition (CPA)
• Conversion Rate (CR)
• Return on Ad Spend (ROAS)
• App Installs and Registrations
• Customer Activation Rate
• Revenue generated through paid acquisition