Performance Marketing Manager

JobItUs; India; On-site; INR 1,500,000 - 2,700,000; Full time

Job summary

JobItUs, a leading real estate developer in India, seeks a data-driven Performance Marketing Manager to drive qualified leads, digital sales, and ROI-focused marketing across our commercial portfolio. You will plan, execute, and optimize paid campaigns on Google, Meta, and LinkedIn, monitor CPL/CPA/CPQL/CPSV, and manage attribution with GA4, GTM, Meta Pixel and Conversions API.

You’ll also optimize the online customer journey and support digital revenue growth while coordinating content and

Qualifications

• 4–6 years of post-MBA experience in performance marketing.
• Bachelor's degree in Marketing, Business, Digital Media, or related field.
• 4–6 years of experience in Performance Marketing, preferably in Real Estate.
• Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Proficient in GA4, GTM, Meta Pixel, Conversions API, and Microsoft Clarity.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads to generate high-quality leads.
• Drive lead generation while optimizing CPL (Cost Per Lead), CPA (Cost Per Acquisition), CPQL (Cost Per Qualified Lead), and CPSV (Cost Per Site Visit) to maximize campaign efficiency.
• Monitor campaign performance, analyse KPIs, and provide actionable insights to improve conversions and return on ad spend (ROAS).
• Manage campaign tracking and attribution using GA4, GTM, Meta Pixel, Conversions API, and Microsoft Clarity.
• Support digital sales initiatives by improving the online customer journey and maximizing digital revenue opportunities.
• Handle social media pages for the brand, including developing content calendars and content buckets to ensure consistent and strategic communication across platforms.
• Demonstrate an inclination to use AI-powered tools wherever required for campaign planning, audience insights, reporting, automation, and performance optimization.

Skills

Paid media management

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

GTM

Conversions API

Microsoft Clarity

Landing page optimization

Lead lifecycle management

Analytics & reporting

AI marketing tools

Communication & collaboration

SEO basics

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

GTM

Meta Pixel

Conversions API

Microsoft Clarity

Job description

Job Description:

Company is a leading real estate developer specializing in premium commercial developments that redefine business spaces. We are looking for a data-driven and performance-oriented Performance Marketing Manager to drive qualified lead generation, digital sales, and ROI-focused marketing initiatives across our commercial real estate portfolio.

Roles & Responsibility

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads to generate high-quality leads.
• Drive lead generation while optimizing CPL (Cost Per Lead), CPA (Cost Per Acquisition), CPQL (Cost Per Qualified Lead), and CPSV (Cost Per Site Visit) to maximize campaign efficiency.
• Monitor campaign performance, analyse KPIs, and provide actionable insights to improve conversions and return on ad spend (ROAS).
• Manage campaign tracking and attribution using GA4, GTM, Meta Pixel, Conversions API, and Microsoft Clarity.
• Support digital sales initiatives by improving the online customer journey and maximizing digital revenue opportunities.
• Handle social media pages for the brand, including developing content calendars and content buckets to ensure consistent and strategic communication across platforms.
• Demonstrate an inclination to use AI-powered tools wherever required for campaign planning, audience insights, reporting, automation, and performance optimization.

Minimum Requirement – Relevant Experience

4 to 6 years of post-MBA experience.

Skills

• Bachelor's degree in Marketing, Business, Digital Media, or a related field.
• 4–6 years of experience in Performance Marketing, preferably in Real Estate.
• Strong hands‑on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversions API, and Microsoft Clarity.
• Strong understanding of conversion tracking, attribution models, and lead lifecycle management.
• Experience working with landing pages, lead funnels, and marketing automation platforms.
• Excellent analytical, reporting, and problem‑solving skills with a data-first approach.
• Strong communication, stakeholder management, and collaboration skills.
• Self-motivated, proactive, and capable of managing multiple campaigns simultaneously.
• Knowledge of SEO and organic marketing is an added advantage.
• Experience with AI-enabled marketing tools for campaign optimization and productivity is preferred.
• Male Candidates Only.