Performance Marketing executive

Dhani Loans and Services (DLSL); Gurugram District; On-site; INR 400,000 - 800,000; Full time

Job summary

Dhani Loans and Services (DLSL) is seeking a Performance Marketing Executive to manage integrated paid media campaigns across platforms like Google Ads, Meta, and LinkedIn. The ideal candidate will have 2-3 years of experience in performance marketing, particularly in the real estate or luxury sectors.

You will be responsible for optimizing campaign budgets, monitoring performance metrics, and collaborating with various teams to ensure effective marketing strategies. A passion for digital marketing and strong analytical skills are essential for this role.

Qualifications

• 2-3 years of experience managing performance marketing campaigns, preferably in real estate or luxury sectors.
• Strong analytical skills to interpret campaign data and implement strategies.
• Ability to collaborate effectively with cross-functional teams.

Responsibilities

• Design, execute, and optimize paid media campaigns across various platforms.
• Continuously monitor and analyze campaign performance metrics.
• Prepare performance reports with actionable insights.

Skills

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

YouTube Ads

Google Analytics 4

Google Tag Manager

Audience segmentation

Campaign budgeting

Job description

Performance Marketing Executive

Responsibilities

• Design, execute, and optimize integrated paid media campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other relevant digital platforms to drive qualified lead generation for residential, commercial, and luxury real estate projects.
• Develop, manage, and optimize campaign budgets while ensuring efficient media allocation and maximum return on advertising spend.
• Build full-funnel digital acquisition strategies encompassing awareness, consideration, remarketing, and lead generation campaigns.
• Continuously monitor campaign performance, analyse key metrics, and implement optimisation strategies to improve lead quality, conversion rates, and cost efficiency.
• Collaborate with creative, content, design, CRM, and sales teams to develop high‑performing campaign creatives, landing pages, and audience messaging.
• Conduct audience research, consumer behaviour analysis, and competitor benchmarking to identify growth opportunities and improve campaign effectiveness.
• Plan and execute platform‑specific strategies across Search, Display, Performance Max, Demand Gen, YouTube, Meta, and LinkedIn advertising ecosystems.
• Drive digital discoverability through effective keyword research, audience segmentation, media planning, and campaign architecture.
• Manage paid campaigns across search, display, video, social, and remarketing networks while continuously refining bidding strategies, audience targeting, and campaign structure.
• Develop and optimise remarketing journeys to improve engagement and nurture prospective buyers through the sales funnel.
• Monitor campaign health and proactively troubleshoot performance issues to ensure campaign objectives and business KPIs are consistently achieved.
• Analyse website and landing page performance, working closely with web and UX teams to improve conversion rates and user experience.
• Ensure accurate implementation and maintenance of tracking infrastructure.
• Prepare weekly and monthly performance reports with actionable insights, identifying opportunities for optimisation, budget reallocation, and future campaign planning.
• Stay updated on platform innovations, industry trends, privacy regulations, and emerging digital marketing technologies to continuously improve campaign performance.
• Support project launches, seasonal campaigns, brand initiatives, and lead generation activities through integrated digital marketing strategies.

Requirements

• 2-3 years of hands‑on experience managing performance marketing campaigns, preferably within real estate, luxury, BFSI, or other high‑consideration industries.
• Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, Google Analytics 4, and Google Tag Manager.
• Proven experience managing large‑scale lead generation campaigns with a strong understanding of customer acquisition funnels.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable optimisation strategies.
• Experience with audience segmentation, remarketing, conversion tracking, attribution models, and marketing automation tools.
• Working knowledge of CRM integration, lead management workflows, and offline conversion measurement.
• Excellent understanding of campaign budgeting, media planning, bidding strategies, and performance optimisation techniques.
• Ability to collaborate effectively with cross‑functional teams including sales, CRM, creative, content, and technology.
• Strong problem‑solving ability with a data‑driven approach to decision‑making.
• Highly organised, detail‑oriented, and capable of managing multiple projects simultaneously in a fast‑paced environment.
• Self‑driven, proactive, and passionate about leveraging digital marketing to drive measurable business growth.