Performance Marketing Manager

Dhanzo- finance expert in 10 minutes; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dhanzo in Gurugram is seeking a Performance Marketing Manager for a full-time, on-site role. You will plan, execute, and optimize paid campaigns across Meta, Google, and other networks to drive user acquisition and revenue growth.

Collaborate with product, growth, and design to refine messaging, landing pages, and funnels; manage budgets, run A/B tests, and report on CAC, LTV, and ROAS to improve ROI and customer lifetime value.

Qualifications

• 5 to 7 years hands-on performance marketing experience.
• Experience managing Meta and Google end-to-end with no agency.
• Strong grasp of CAC, LTV, ROAS and unit economics.
• Proficient with AI creative tools to produce ad creatives.
• Hands-on, self-driven and resourceful.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across channels such as Meta, Google, display and app install networks.
• Manage budgets, monitor campaign performance, and run A/B tests to improve ROI.
• Use analytics to improve CAC, LTV, ROAS and overall unit economics.
• Collaborate with product, growth, and design to refine messaging, landing pages and funnels.
• Report on key performance metrics and stay current with digital marketing trends.

Skills

Performance marketing

Budget ownership

Meta Ads

Google Ads

A/B testing

Analytics

Brand messaging

Tools

Midjourney

Runway

Canva AI

Google Analytics

Job description

Company Description

Dhanzo is an AI-native managed marketplace that connects businesses with vetted finance experts in minutes, transforming how India accesses services such as GST filing, ITR, ROC compliance, bookkeeping, and company registration. Instead of slow, fragmented processes, Dhanzo offers upfront pricing, clear deadlines, and accountable service delivery, much like booking a cab. Its AI engine acts as a finance companion and relationship manager, retaining user context, history, documents, and due dates to simplify ongoing financial management. Based in Gurugram, India, Dhanzo is rebuilding a long-unchanged financial services category, with a focus on engineering, product, finance operations, and growth. The company values professionals who prefer building new solutions over maintaining legacy systems.

Role Description

The Performance Marketing Manager is a full-time, on-site role based in Gurugram. This role is responsible for planning, executing, and optimizing paid marketing campaigns across channels such as search, social, display, and app-install networks to drive user acquisition and revenue growth. The Performance Marketing Manager will manage budgets, monitor campaign performance, run A/B tests, and use analytics to improve ROI and customer lifetime value. They will collaborate closely with product, growth, and design teams to refine messaging, landing pages, and funnels, while ensuring consistent brand positioning. The role also includes reporting on key performance metrics, identifying new growth opportunities, and staying current with digital marketing trends and tools.

• 5 to 7 years of hands-on performance marketing experience, ideally with real budget ownership rather than just managing an agency.
• Proven ability to independently manage Meta and Google (Search, Display, YouTube) end to end at meaningful scale, with no agency in between.
• Solid grip on CAC, LTV, ROAS and unit economics, and the ability to explain and defend your numbers.
• Comfortable using AI creative tools (Midjourney, Runway, Canva AI, etc.) to produce ad creatives yourself.
• Resourceful and hands-on, comfortable figuring things out without much hand-holding