Performance Marketing Manager

Symbroj Media Private Limited; Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Symbroj Media Private Limited in Delhi is seeking a data-obsessed Performance Marketing Manager to own our paid media strategy. You will architect high-intent campaigns for Solar EPC, media services, and events, and you’ll build pipelines of SQLs across Google, LinkedIn, and Meta.

You will track performance with GA4/GTMs, collaborate with Sales on lead quality, and optimize CPL, ROAS, and CAC while balancing budget efficiency and creative testing.

Qualifications

• 3–6 years of hands-on paid media buying (PPC).
• Monthly ad spend of ₹2 Lakh+ managed.
• Non-negotiable B2B lead generation experience.
• Google Ads: search, display; LinkedIn for ABM; Meta ads.
• GA4 and GTM for tracking; CRM integration with sales.
• Advanced Excel/Sheets for CPL, ROAS, CAC analysis.

Responsibilities

• Own paid media strategy for Solar EPC, Media, and Events.
• Manage ₹2 Lakh+ monthly ad spend; optimize campaigns.
• Implement ABM with LinkedIn; Lead Gen Forms & InMail.
• Implement GA4/GTMs; track conversions and pipeline quality.
• Collaborate with Sales to improve lead quality and close rates.
• Report CPL, ROAS, CAC weekly and optimize landing pages.

Skills

Paid media buying

B2B lead gen

Cross-platform ads

GA4 tracking

GTM

Excel/Sheets

Copywriting

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

GA4

GTM

Zoho/Salesforce/HubSpot

Job description

Symbroj Media Private Limited | Full time

Symbroj Media Pvt Ltd, a division of Symbroj Group, is a dynamic Public Relations, Media, and Advertising agency specializing in the Metro, Railway, and Infrastructure sectors. With a focus on innovation and strategy, the company delivers tailored solutions to enhance brand visibility, drive engagement, and support industry growth through cutting-edge media, communications, and marketing services.

Job Description

Job Description: Performance Marketing Manager (Paid Media)

Location:Delhi Employment Type: Full-Time Experience: 5–8 Years (B2B Lead Gen & High-Ticket Sales Focus)

About Symbroj Group

Symbroj is a diversified conglomerate driving innovation across three distinct sectors. We operate at the intersection of creative media services and critical green energy infrastructure:

Symbroj Media: A premier service provider in PR, Publication, and Exhibition/Conference promotion.

Symbroj Solar: A leading EPC player specializing in Commercial & Residential Solar Rooftop solutions.

Symbroj Cleantech: A pioneer in Green Energy, focusing on Hydrogen Plant EPC solutions.

The Role

We are seeking a data-obsessed Performance Marketing Manager to own the paid media strategy for our diverse portfolio. You will not just be "running ads"; you will be engineering lead pipelines for intangible services (PR) and high-value technical projects (Solar/Hydrogen).

You will manage substantial budgets across Google, LinkedIn, and Meta, ensuring that every rupee spent contributes to a measurable pipeline of Sales Qualified Leads (SQLs).

Key Responsibilities

1. Google Ads (Search & Display)

For Solar EPC: Architect high-intent Search campaigns targeting keywords like "Industrial Solar Installation," "CAPEX Solar Model," and "Rooftop Solar Subsidy."

For Media Services: Capture demand from corporate event managers seeking "PR Agencies" and "Exhibition Management Services."

Technical: Manage negative keyword lists aggressively to reduce waste and utilize geo-fencing for localized solar campaigns.

2. LinkedIn Ads (ABM & B2B Precision)

For Hydrogen (Cleantech): Execute Account-Based Marketing (ABM) campaigns targeting specific decision-makers (CXOs, Plant Heads) in Heavy Industries (Steel, Cement, Chemical).

Strategy: Utilize Lead Gen Forms to reduce friction and Sponsored InMail to bypass gatekeepers.

3. Facebook/Meta Ads (Retargeting & B2C)

For Solar: Deploy visual lead-gen ads targeting residential homeowners and SME owners interested in energy cost reduction.

For Events: Run "Event Response" and "Ticket Sales" campaigns for Symbroj Media’s exhibitions to maximize footfall.

Retargeting: Implement Meta Pixel strategies to nurture visitors who viewed our technical case studies but did not inquire.

4. Analytics & CRM Integration

Tracking: Set up end-to-end conversion tracking using Google Tag Manager (GTM) and GA4.

Lead Quality Loop: Work closely with the Sales team to review lead quality in the CRM (e.g., Zoho/Salesforce) and adjust ad targeting based on which leads actually close.

Reporting: Deliver weekly reports on CPL (Cost Per Lead), ROAS, and CAC (Customer Acquisition Cost).

5. Creative & Funnel Optimization

Design high-converting Landing Page structures (wireframes) to ensure ad relevance and high Quality Scores.

A/B test ad creatives (e.g., Technical Datasheet vs. Client Testimonial) to optimize Click-Through Rates (CTR).

Lead Volume & Quality: Monthly volume of SQLs generated for Solar (Residential/Commercial) and Hydrogen inquiries.

Cost Efficiency: Maintaining CPL (Cost Per Lead) within defined targets for each vertical.

ROAS: Return on Ad Spend for exhibition ticket sales and media services.

Requirements

1. Professional Experience:

3–6 Years of hands-on experience in Paid Media Buying (PPC).

Must have managed a monthly ad spend of at least ₹2 Lakhs+.

B2B Experience is Non-Negotiable: You must have experience generating leads for services, real estate, education, or engineering sectors. (E-commerce-only experience is not suitable for this role).

2. Platform Mastery:

Google Ads (Expert Level): Deep knowledge of Search Campaigns (Keywords, Match Types, Bidding Strategies) and Display/Discovery ads.

LinkedIn Ads (Intermediate/Expert): Ability to use LinkedIn Campaign Manager for Account-Based Marketing (ABM) to target CXOs and decision-makers for the Hydrogen/EPC division.

Meta Ads (Facebook/Instagram): Experience with Lead Gen Forms, Custom Audiences, and Retargeting strategies.

3. Technical & Analytical Skills:

Tracking & Attribution: Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM). You must know how to set up conversion events (e.g., tracking a "Download Brochure" button click).

Excel/Google Sheets: Advanced skills (Pivot tables, VLOOKUP) to analyze data and report on Cost Per Lead (CPL) and ROI.

Landing Page Optimization: Understanding of what makes a landing page convert. Ability to suggest changes to the design team to improve Quality Scores.

Ability to understand and market Technical Products. You don't need to be an engineer, but you must be able to write ad copy that appeals to a factory owner looking for a Solar Plant or a Hydrogen setup.

Preferred Qualifications (Nice-to-Haves)

Certifications: Google Ads Search/Display Certification or Meta Media Buying Professional.

CRM Knowledge: Experience using HubSpot, Salesforce, or Zoho to track lead status after the click.

Copywriting: Ability to write your own ad headlines and descriptions without relying on a content writer for every small change.

Soft Skills (The "Symbroj Fit")

Budget Integrity: We need someone who treats the company's ad budget like their own money—optimizing constantly to reduce waste.

Agility: Ability to switch mindsets quickly (e.g., spending the morning optimizing a Solar campaign for homeowners and the afternoon planning a PR campaign for corporate clients).

Data Storytelling: Ability to explain complex data to management in simple terms (e.g., "We spent ₹10k, got 5 leads, and here is why that is good/bad").

What’s In It For You? (Why Join Symbroj?)

At Symbroj, we don't just offer a job; we offer a launchpad for your career. Because we operate in three different industries, you will learn more in one year here than you would in three years at a standard agency.

Triple Industry Exposure: You won't just learn marketing; you will learn how to market Services (Media/PR), Consumer Tech (Solar), and Deep Tech (Hydrogen). This diversity will make your resume stand out instantly in the future.

Future-Proof Your Career: Gain hands-on experience in the Green Energy & Sustainability sector—the fastest-growing industry in the world right now.

Direct Mentorship: Unlike big MNCs where you are just a number, here you will work directly with the Managing Director and Senior Leadership. You will see how business decisions are made up close.

Full Ownership: You will not be micromanaged. You will have the creative freedom to design posts, write captions, and suggest new ideas for our social media growth.

Skill Upgrading: We encourage learning. You will get the chance to master tools like Canva Pro, LinkedIn Campaign Manager, and AI Marketing Tools (ChatGPT/Jasper) on the job.

Networking Opportunities: Through our Media & Events division, you will get exposure to high-level conferences, exhibitions, and industry leaders.

Performance Recognition: We believe in rewarding hard work. Consistent performance and lead generation can lead to appraisals and role upgrades.