Digital Marketing Lead (Founding Marketer)

Probots Electronics India Pvt Ltd; Bengaluru; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Probots Electronics India Pvt Ltd in Bengaluru invites a founder‑level marketer to own the company’s marketing strategy. You will drive growth for the e‑commerce store and engineering services, leveraging AI tools for market research, content scaling, and data cleaning.

You will manage paid ads, automation, and analytics while shaping the technical content strategy. You must have an MBA, 1–3 years in digital marketing, and a strong curiosity about robotics and electronics.

Qualifications

• MBA is mandatory with strong business acumen and P&L awareness.
• 1–3 years in Digital Marketing, Growth, or E‑commerce.
• Startup experience preferred; able to operate as a Department of One.
• Tech-curious; interest in robotics, electronics and hardware a plus.
• Awareness of DPDP Act and ethical, first‑party data collection.

Responsibilities

• Own sales performance analytics and optimize product margins.
• Lead GEO (Generative Engine Optimization) for top component recommendations.
• Shape Visual & Voice commerce and optimize structured data for assistants.
• Lead generation via LinkedIn and targeted outreach to R&D heads.
• Direct content strategy with case studies and whitepapers for clients.
• Execute paid campaigns and automate workflows with no‑code tools.

Skills

MBA

Tech-Curious

DataEthics

Self-Starter

Startup Fit

Automation

Paid Ads

Analytics

Data Skills

GEO/AI

Education

MBA degree

Tools

Google Ads Manager

GA4

Microsoft Clarity

Ahrefs/ SEMRush

Google Search Console

Gemini / ChatGPT

Zapier/Make.com

Excel

Job description

Probots Electronics India Pvt Ltd | Full time

Probots offers Embedded Engineering Services to Customers - Circuit & PCB Design, Embedded Firmware Development, etc. We offer End to End Hardware Product Development right from Sourcing Requirement Specifications to Production.

Our customers include leading Startups in the Hardware Space, Aerospace, Medical and Industrial industries.

Our focus is on helping customers build innovative Embedded Hardware products using emerging technologies like IoT, LoRa, Low Power Electronics, AI/ML, Blockchain, etc

We have a team of highly motivated Embedded Engineers working on the latest technologies! Some of the recent projects that we have delivered - Smart Wearable Performance Monitor for Athletes, BLE Indoor Asset Trackers, Customised Android Kiosks / Self Service Devices, Industrial / Production Line Automation Systems, Smart Conveyor Sorting for Package Handling, Hexapod / Biped Robots for custom environments, Indoor Swarm Drone PoC, etc

Job Description

About Probots

Weare an Engineering-First company. We provide robotics, electronics,and R&D services to India’s best engineers, universities, andindustrial startups.

OurCulture: We respect Data,not "Fluff." If you prefer fancy PowerPoint slidesover an Excel sheet that shows actual profit, this role is notfor you.

TheOpportunity: Be the Architect

Wehave no formal marketing team—youwill be the first.

Youwill not be a "manager" who delegates tasks. You will bethe FoundingMarketer who executes the strategy. You will use the latest AIand automation tools to act as a "Department of One,"driving growth for both our E-commerce store and our EngineeringServices division.

Key Responsibilities

SalesOwnership: Manage the daily sales performance of probots.co.in.Analyze product margins and push high-value inventory.

GenerativeEngine Optimization (GEO): Ensure Probots is the toprecommendation when engineers ask Gemini,ChatGPT, or Perplexity for components.

Visual& Voice Commerce: Optimize product images for GoogleLens and structure data so voice assistants (Siri/Alexa) canread our specs accurately.

2.Build B2B Authority (Engineering Services)

LeadGeneration: Use LinkedIn and cold outreach strategies toconnect with industrial R&D heads.

ContentStrategy: Direct our internal technical team on what content to create (Case Studies, Whitepapers) to prove ourengineering expertise to corporate clients.

3.The Modern Tech Stack (Execution)

PaidAds: Manage high-ROI campaigns on Google Ads (Shopping/PMax)and Meta Ads.

Automation: Use No-Code tools (like Zapieror Make.com) to automate workflows (e.g., NewB2B Lead -> Auto-WhatsApp -> CRM entry).

The2026 Marketing Stack

Wedon't expect you to know everything, but you must be proficient inthese tools:

Category
ToolsYou Will Use

Ads& Traffic
GoogleAds Manager (Shopping/Search), MetaAds Manager.

SEO& Research
Ahrefs/ SEMRush (for competitor takedowns), GoogleSearch Console.

AI Workflows
Gemini/ ChatGPT (for market research, content scaling, anddata cleaning).

Analytics
GA4(Google Analytics 4), MicrosoftClarity (Heatmaps).

Data& CRM
Excel (Pivot Tables are mandatory), EmailMarketing Tools.

Candidate Profile

MBAis Mandatory: We need business acumen. You must understandhow marketing spend affects the P&L.

Tech-Curious: You don't need an Engineering degree, but you must be excited bytechnology. You should be willing to learn what a "StepperMotor" or "3D Printer" is.

DataEthics: Familiarity with India’s DPDPAct. You understand that buying email lists is dead; youfocus on building ethical, first-party data.

The"Hustle": You have a track record of figuringthings out. You don't wait for instructions; you come to thetable with a plan.

WhyJoin Probots?

Autonomy: You own the marketing function. Your results determine thecompany's growth.

Future-Proofing: You will master AISearch (GEO) and Automation—skillsthat will define the next decade of marketing.

Growth: As you increase revenue, you will have the opportunity to buildand lead a team.

Requirements

Requirements

Education & Experience

Qualification: MBA is Mandatory (Marketing, Operations, or Systems).

Experience: 1–3 years of proven experience in Digital Marketing, Growth, or E-commerce Management.

Startup Fit: Experience working in a startup or a small team ("Department of One") is highly preferred.

Technical Proficiency (Must-Haves)

AI & GEO: High proficiency in using Gemini, ChatGPT, or Perplexity for market research, content generation, and data cleaning.

Paid Ads: Hands-on experience managing Google Ads (Shopping/PMax) and Meta Ads with a focus on ROAS.

SEO Tools: Familiarity with Ahrefs, SEMRush, or Ubersuggest for keyword research and competitor analysis.

Analytics: Strong knowledge of Google Analytics 4 (GA4) and Microsoft Clarity (Heatmaps).

Data Skills: Advanced proficiency in Microsoft Excel / Google Sheets (Pivot Tables, VLOOKUP) is non-negotiable.

Functional Skills

Automation: Basic understanding of No-Code automation tools like Zapier or Make.com to streamline workflows.

Compliance: Awareness of India’s DPDP Act (Digital Personal Data Protection) and ethical data collection.

Tech-Curiosity: While an engineering degree is not required, you must demonstrate a genuine interest in technical products (Robotics, 3D Printing, Electronics).

Self-Starter: Ability to execute strategies without daily supervision.

Data-First Mindset: You prioritize data and financial metrics over vanity metrics (likes/shares).

Health Insurance: Comprehensive medical coverage every employee!

Paid Time Off: Generous leave policy (Sick, Casual, and Earned leaves) to ensure work-life balance.

Professional Growth & Tools

Premium Tech Stack: Full access to paid enterprise tools (e.g., Ahrefs, SEMRush, ChatGPT Plus/Gemini Advanced, Google Ads Manager). We invest in the tools you need to succeed.

Founding Role: As the first marketer, you have the unique opportunity to build the department from scratch. High performers will have the mandate to hire and lead a team as the company scales.

Cross-Functional Learning: Work directly with hardware engineers and R&D experts. You will gain rare domain knowledge in the Robotics & Industrial sectors.

Culture & Work-Life

Standard Schedule: 5-Day Work Week (Monday to Friday). We believe in focused work, not burning the midnight oil unnecessarily.

Autonomy: We hire smart people and get out of their way. You will have ownership over your strategies and budgets.

Stable Environment: Join a profitable, bootstrapped, and growing engineering company—no "funding winter" anxiety.