Performance Marketing Specialist (Paid Media & Growth Analytics)

Penbrothers International; India; Remote; INR 1,200,000 - 2,400,000; Full time

Job summary

Penbrothers is seeking an agency-trained Growth & Performance Marketing Specialist (Paid Media & Analytics) to own paid media, growth analytics, and lead-generation infrastructure for a Singapore-based solar/clean-tech client. The role sits in a remote setup (Philippines) with standard weekday hours in Singapore/Philippines timezones.

You will manage Google Ads and Meta campaigns, optimize for high-converting leads, ensure SEO/AEO hygiene, and integrate HubSpot CRM with advertising platforms.

Qualifications

• 3–5 years of hands-on performance marketing, paid media buying, and growth operations.
• Agency background in Digital/Performance or Integrated Social Media Agencies is highly preferred.
• Deep experience with Google ecosystem (Ads Manager, Search) and Meta Business Suite & Analytics.
• AEO fluency and SEO fundamentals for AI-driven search.
• CRM integrations (HubSpot preferred) and system-level lead-capture thinking.

Responsibilities

• Execute and manage paid media campaigns on Google and Meta, optimizing for lead generation.
• Maintain SEO hygiene and leverage AEO dynamics across AI search interfaces.
• Track dashboards (GA4, Meta) weekly and translate data into actionable insights.
• Improve funnels via CRM integrations (HubSpot with Google/Meta) for better lead tracking.
• Analyze creative asset performance and guide new asset requests with insights.
• Stay updated on platform/AI changes to optimize targeting and budgets.

Skills

Performance marketing

Paid media buying

Growth operations

Agency background

GA4

Meta Business Suite

HubSpot

Tools

Google Ads Manager

Google Analytics 4

Meta Business Suite

HubSpot CRM

Job description

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a Singapore-based solar energy and clean-tech company focused on bringing high-performance, design-forward solar solutions to homes and commercial buildings. They combine engineering excellence with aesthetic sensibility—designing solar systems that are both functional and visually integrated into modern architecture. They provide end-to-end solar services, from custom system design and installation to long-term maintenance and energy management. With a mission to reshape how people think about solar energy, the company emphasizes sustainability, innovation, and the seamless integration of solar into everyday living spaces.

About the Role

We are seeking an agency-trained Growth & Performance Marketing Specialist (Paid Media & Analytics) to own the paid media, growth analytics, and lead-generation infrastructure that turns ad spend into a predictable pipeline of qualified homeowners. This role sits at the intersection of paid media buying, data analytics, and AI-led execution. You are an analytical integrator: part hands-on media buyer, part analyst, and part systems builder. Rather than writing custom software code or building complex data pipelines, you will focus on system-level funnel thinking, consumer-centric analytics, and plug-and-play integrations (such as connecting HubSpot CRM with Google and Meta) to drive measurable business results.

Work Schedule: Standard weekday business hours (Singapore / Philippine timezone). Occasional after-hours or weekend work may be required during major campaign launches or urgent updates.

Work set-up: Remote (Philippines)

What you’ll do

• Paid Media Execution & Management: Manage weekly Google Ads and Meta advertising budgets, launching and optimizing high-converting lead generation campaigns.

• SEO & AEO Hygiene: Maintain brand ranking and SEO hygiene, with a strong focus on emerging Answer Engine Optimization (AEO) dynamics (ensuring brand visibility across AI search interfaces like ChatGPT, Google Gemini, and Claude).

• Analytics & Business Insights: Track native platform dashboards (Google Analytics 4, Meta Business Suite) weekly, interpreting raw campaign data to extract actionable business insights rather than just generating surface-level reports.

• Funnel & CRM Integration: Optimize lead-capture workflows by leveraging plug-and-play CRM integrations (e.g., HubSpot connected with Meta and Google) to improve campaign automation and lead tracking.

• Creative Diagnostics: Analyze creative asset performance, identify low-performing versus top-performing visuals, and channel performance data/insights back to the creative team to guide new asset requests.

• Platform & AI Adaptation: Stay ahead of bi-weekly Google and Meta platform updates, adopting AI developments and tools to continuously optimize targeting, campaign structures, and budget allocations.

What You Bring

• 3–5 years of proven, hands‑on experience in performance marketing, paid media buying, and growth operations.

• Strong Agency Background: Prior experience in Digital, Performance, or Integrated Social Media Agencies is highly preferred over purely client-side brand marketing.

• Platform Mastery: Deep, hands‑on experience with the Google Ecosystem (Ads Manager, Search, GA4) and Meta Business Suite & Analytics.

• AEO & SEO Fluency: Strong understanding of search engine optimization with an updated, foundational grasp of Answer Engine Optimization (AEO) dynamics in AI-driven search.

• Core Competency Intersections: Demonstrated strength in at least two (ideally all three) of these core pillars:

  • Hands‑on media buying execution (Google & Meta)

  • Analytics interpretation and algorithm diagnostics

  • System-­level lead‑capture funnel thinking

• CRM Familiarity: Experience working with native, plug‑and‑play CRM integrations (HubSpot preferred).

• Structured & Analytical Mindset: Ability to challenge and validate raw data with business logic rather than taking dashboard numbers at face value.

• Proactive Ownership: Self-driven, consumer‑first approach; capable of independently analyzing performance trends and presenting strategic recommendations without waiting for step‑by‑step instructions.

Our Hiring Process & AI Disclaimer

We use AI tools to streamline our application process—including an initial conversation with an AI Interviewer. All hiring decisions are made entirely by humans: our Talent Acquisition team guides your full candidate journey and makes all evaluation decisions. You are welcome to use AI for CV refinement and research, but real‑time AI assistance during interviews or skill assessments is strictly prohibited to ensure an authentic evaluation.

Read our full AI Disclaimer to learn more.

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast‑growing startups and dynamic companies.

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.

• Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.

• Global reach & local impact: Get to work with high‑growth startups and dynamic companies from the comfort of your own home.

• Powering global startups: We’ve created 1,400 Filipino jobs that empower global start‑ups to focus on growth.