Performance Marketing Manager

TechQware; Dadri; On-site; INR 900,000 - 1,350,000; Full time

Benefits offered by this job

Corporate culture events

Professional growth

Corporate training

Health care

Paid vacation

Free English lessons

Job summary

TechQware, Noida-based software company, is seeking a results-driven Performance Marketing Manager with 3+ years of hands-on experience to plan, execute, and optimize paid campaigns across Google Ads, Performance Max (PMax), and Meta Ads.

You will own campaign analytics, conversion optimization, and lead generation, collaborating with creative and sales teams to hit ROAS targets while staying within budget and evolving with the latest Google updates.

Qualifications

• 3+ years hands-on experience in performance marketing or paid digital advertising.
• Experience managing Google Ads campaigns, especially Performance Max (PMax).
• Strong knowledge of Google Search, Display, Shopping and YouTube ads.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads, PMax, Meta Ads.
• Set up and scale PMax campaigns to drive conversions and ROAS.
• Develop strategies aligned with objectives, audiences, and budgets.
• Conduct keyword and audience research, and campaign planning.
• Monitor metrics like CTR, CPC, CPA, CPL, ROAS, spend.
• Collaborate with creative and sales teams to improve quality and outcomes.

Skills

Google Ads

Performance Max (PMax)

Meta Ads

Campaign analytics

Conversion optimization

A/B testing

GA4

GTM

Lead generation

Tools

GA4 (Google Analytics 4)

Google Tag Manager

Google Ads reporting

Job description

About TechQware

TechQware Technologies is one of the leading software development Company.

Performance Marketing Manager

Experience: 3-5 years

Location: Noida

About the role

We are looking for a results-driven Performance Marketing Manager with 3+ years of experience in planning, executing, and optimizing paid digital marketing campaigns. The ideal candidate should have hands-on experience with Google Ads, Performance Max (PMax), Meta Ads, campaign analytics, and conversion optimization, with a strong focus on lead generation, customer acquisition, and achieving business growth.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Performance Max (PMax), Meta Ads, and other relevant digital advertising platforms.
• Set up, manage, and scale Google Performance Max campaigns to drive conversions, revenue, and return on ad spend (ROAS).
• Develop campaign strategies aligned with business objectives, target audiences, and marketing budgets.
• Conduct keyword research, audience analysis, competitor research, and campaign planning.
• Monitor campaign performance, including CTR, CPC, CPA, CPL, conversion rate, ROAS, and overall advertising spend.
• Optimize campaign budgets, bidding strategies, audience signals, asset groups, search themes, and creative assets to improve campaign performance.
• Manage conversion tracking and measurement using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads conversion tracking.
• Analyze campaign data and generate regular performance reports with actionable insights.
• Conduct A/B testing of ad creatives, landing pages, headlines, descriptions, and campaign strategies.
• Collaborate with creative, content, design, and sales teams to improve campaign effectiveness and lead quality.
• Identify opportunities to scale successful campaigns while maintaining target acquisition costs and profitability.
• Stay updated on Google Ads updates, automation, AI-driven campaign optimization, and digital advertising trends.

Required Skills And Qualifications

• Minimum 3+ years of hands-on experience in performance marketing or paid digital advertising.
• Proven experience managing Google Ads campaigns, particularly Performance Max (PMax).
• Strong understanding of Google Search, Display, Shopping, and YouTube advertising.
• Experience with Meta Ads Manager is an added advantage.
• Good understanding of conversion tracking, attribution, remarketing, and audience targeting.
• Proficiency in Google Analytics 4, Google Tag Manager, and Google Ads reporting.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Experience managing advertising budgets and optimizing campaigns against defined KPIs.
• Working knowledge of landing page optimization, funnel analysis, and conversion rate optimization.
• Proficiency in Google Sheets or Excel for campaign analysis and reporting.
• Strong communication, problem-solving, and project management skills.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA) / Cost Per Lead (CPL)
• Conversion Rate (CVR)
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Lead quality or customer acquisition quality
• Revenue and conversion growth
• Efficient utilization of advertising budgets

Preferred Qualifications

• Experience managing campaigns for e-commerce, D2C, or lead-generation businesses.
• Experience scaling Performance Max campaigns and optimizing product feeds for e-commerce.
• Familiarity with Google Merchant Center and product feed optimization, where applicable.
• Relevant Google Ads certifications are a plus.

What We’re Looking For

A proactive performance marketer who can take ownership of paid advertising campaigns, identify growth opportunities, make data-backed decisions, and deliver measurable business results through effective campaign management and continuous optimization.

Ready to Join Us? Embark on meaningful and exciting journey with us. TechQware is a equal opportunity employer. We believe that to succeed as a company, we need to provide you with the right learning opportunity for each unique aspiration. That's why we have workshops, programs, and HR training sessions to develop your managerial, process, industry, technical, and leadership skills.

We Offer

• Corporate Culture: Corporate events, team building, and other special events.
• Professional growth: Great attention to your personal and professional development.
• Corporate training: Free access to educational platforms.
• Health: Health care system.
• Paid vacation, sick leave and holidays, days off.
• Free English lessons.

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