Performance Marketing

StudyTies; Bengaluru; In loco; INR 600.000 - 1.100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Ownership of campaigns

Collaboration with founding team

Growth opportunities

Exposure to growth marketing

Descrizione del lavoro

Studyties, India’s first unified platform for schools, seeks a Performance Marketing Executive to own paid campaigns, optimize acquisition, and drive qualified leads. You will work with marketing, content, and design teams to develop data-driven strategies and measurable growth.

The ideal candidate has 1–2 years of hands-on performance marketing experience, expertise in Meta Ads Manager and Google Ads, and a track record in optimization and reporting.

Competenze

• 1–2 years of relevant professional experience in performance marketing or paid digital advertising.
• Hands‑on experience with Meta Ads Manager and Google Ads.
• Proficiency in reporting and data analysis using spreadsheets.
• Understanding of attribution and funnels.

Mansioni

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.
• Develop performance marketing strategies focused on lead generation, user acquisition, website traffic, and conversions.
• Conduct audience research, competitor analysis, keyword research, and customer segmentation.
• Manage campaign budgets effectively to achieve acquisition targets and maximize return on advertising spend.
• Monitor key performance metrics, including CTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS.
• Conduct A/B testing of ad creatives, copy, headlines, audience segments, landing pages, and campaign structures.
• Develop and execute retargeting strategies to improve conversion rates and reduce acquisition costs.
• Collaborate with content creators and designers to develop high‑performing ad creatives and marketing assets.
• Set up, monitor, and troubleshoot conversion tracking using Meta Pixel, Google Analytics 4, Google Tag Manager, and related tools.
• Analyze campaign performance and prepare regular reports with insights, recommendations, and optimization plans.
• Identify growth opportunities across acquisition channels and continuously experiment with new campaign strategies.
• Ensure campaigns comply with advertising platform policies and maintain accurate performance tracking.
• Work toward defined marketing KPIs and contribute to Studyties' overall growth objectives.

Conoscenze

Performance marketing

Paid advertising

Campaign analysis

Data-driven decisions

Google Sheets/Excel

A/B testing

Audience targeting

Budget management

Conversion tracking

Campaign optimization

Communication

Problem-solving

Multi-campaign management

Strumenti

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Meta Pixel

Conversion APIs

Descrizione del lavoro

Studyties is building India's first unified platform for schools, bringing school-related services, resources, and opportunities together in one place. Our vision is to simplify and transform the school ecosystem through technology, creating a connected platform for schools, students, parents, educators, and other stakeholders.

We are looking for a results-driven Performance Marketing Executive who can plan, execute, and optimize digital marketing campaigns to drive user acquisition, generate qualified leads, and accelerate business growth.

Role Overview

As a Performance Marketing Executive at Studyties, you will take ownership of paid advertising campaigns, audience targeting, conversion optimization, and performance analysis across digital platforms. You will work closely with the marketing, content, and design teams to develop data-driven strategies that deliver measurable results.

The ideal candidate has 1–2 years of hands‑on experience in performance marketing, understands paid advertising platforms, and can translate campaign data into actionable growth strategies.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.
• Develop performance marketing strategies focused on lead generation, user acquisition, website traffic, and conversions.
• Conduct audience research, competitor analysis, keyword research, and customer segmentation.
• Manage campaign budgets effectively to achieve acquisition targets and maximize return on advertising spend.
• Monitor key performance metrics, including CTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS.
• Conduct A/B testing of ad creatives, copy, headlines, audience segments, landing pages, and campaign structures.
• Develop and execute retargeting strategies to improve conversion rates and reduce acquisition costs.
• Collaborate with content creators and designers to develop high‑performing ad creatives and marketing assets.
• Set up, monitor, and troubleshoot conversion tracking using Meta Pixel, Google Analytics 4, Google Tag Manager, and related tools.
• Analyze campaign performance and prepare regular reports with insights, recommendations, and optimization plans.
• Identify growth opportunities across acquisition channels and continuously experiment with new campaign strategies.
• Ensure campaigns comply with advertising platform policies and maintain accurate performance tracking.
• Work toward defined marketing KPIs and contribute to Studyties' overall growth objectives.

Required Skills and Qualifications

• 1–2 years of relevant professional experience in performance marketing or paid digital advertising.
• Hands‑on experience with Meta Ads Manager and Google Ads.
• Strong understanding of campaign setup, audience targeting, bidding strategies, budget allocation, and optimization.
• Practical knowledge of conversion tracking, marketing funnels, and attribution fundamentals.
• Ability to interpret campaign data and make data‑backed decisions.
• Proficiency in Google Sheets or Microsoft Excel for performance tracking and reporting.
• Understanding of ad copy, creative testing, landing page optimization, and conversion rate optimization.
• Strong analytical thinking, communication, and problem‑solving skills.
• Ability to manage multiple campaigns independently and meet performance targets.

Preferred Qualifications

• Experience in a startup, technology company, education technology business, or lead‑generation‑focused organization.
• Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion APIs.
• Experience managing advertising budgets and improving customer acquisition efficiency.
• Understanding of SEO, organic marketing, CRM tools, and marketing automation.
• A portfolio of campaigns, performance reports, or measurable results from previous work.

What We Offer

• An opportunity to take ownership of real performance marketing campaigns.
• The chance to work closely with the founding and marketing teams.
• A fast‑paced environment with opportunities to experiment, learn, and implement new strategies.
• Exposure to growth marketing, customer acquisition, and brand‑building initiatives.
• An opportunity to contribute directly to the growth of an emerging education technology platform.
• Professional growth based on performance, ownership, and results.