Performance Marketing Manager

Nivasa Finance (OKA Housing Technologies); Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Nivasa Finance (OKA Housing Technologies) is seeking a hands-on Performance Marketing Manager (IC) to own and optimize campaigns across Google, Meta, and beyond. You will drive remarketing, automated multi-channel communication, and creative testing to scale growth and reduce acquisition costs.

You will manage end-to-end campaigns, explore secondary networks, and implement automated retention flows via WhatsApp, Email, SMS, and push channels, while maintaining a data-driven approach to CPL, CPA,

Qualifications

• Hands-on, data-driven performance marketing with ownership of campaigns.
• Experience with Google Ads, Meta Ads Manager and GA4 for end-to-end campaigns.
• Familiarity with CRM integrations and automation tools for multi-channel engagement.

Responsibilities

• Own campaign strategy, execution, and optimization across Google and Meta.
• Test and scale alternative channels (Affiliate/DSA, Native Ads, Quora).
• Design and optimize remarketing and retargeting sequences across channels.
• Set up automated retention flows via WhatsApp, Email, SMS, and Push notifications.
• Analyze creative performance and translate insights into briefs for design.
• Monitor CPL/CPA/CAC and conversions to optimize budget allocation.

Skills

Google Ads

Meta Ads Manager

GA4

GTM

CRM integrations

WhatsApp API

Email automation

SMS automation

Push notifications

Tools

GTM

CRM platforms

Job description

Role Overview:

We are looking for a hands-on, highly data-driven Performance Marketing Manager to serve as an Individual Contributor (IC). You will own campaign strategy, execution, creative analysis, and funnel optimization from scratch. Beyond core ad platforms (Google & Meta), you will drive remarketing engines, automated multi-channel communication, and secondary channels to lower acquisition costs and scale growth.

Key Responsibilities:

• Hands-On Campaign Execution: Build, launch, and manage performance campaigns end-to-end on Google Ads (Search, PMax, Display, YouTube) and Meta Ads (Lead Ads, Custom/Lookalike Audiences, CAPI).
• Alternative Channel Expansion: Test and scale campaigns on platforms beyond Google & Meta (e.g., Affiliate/DSA Networks, Native Ads, Quora, or regional ad networks).
• Remarketing Strategy: Design sequential retargeting campaigns across paid media to re-engage dropped-off leads and drive funnel progression.
• Automated Communication: Set up and manage automated retention/nurture flows across WhatsApp, Email, SMS, and Push Notifications to increase speed-to-contact and lead qualification rates.
• Creative Analysis & Testing: Analyze creative performance metrics (hook rates, angles, messaging fatigue, ad formats) to generate data-backed briefs for design and content teams.
• Data & Funnel Optimization: Maintain a relentless data-driven approachtracking CPL, CPA, CAC, and conversion rates across CRM/GA4 dashboards to optimize budget allocation.

Requirements & Qualifications

• Experience: 1-3 years of direct, hands-on campaign management experience with full ownership of ad spend.
• Core Expertise: Deep proficiency in Google Ads, Meta Ads Manager, GA4, GTM, and CRM integrations.
• Retargeting & Automation: Proven track record in executing remarketing campaigns and marketing automation tools (e.g., WhatsApp API, Email/SMS automation, CEPs).
• Multi-Channel Exposure: Prior experience running ads on secondary networks outside the Google/Meta duopoly.
• Creative & Analytical: Strong analytical mindset capable of translating creative performance data into actionable campaign iterations.
• IC Ownership: High independence, execution-first speed, and comfortable working as a standalone Individual Contributor.
• Good to have: Experience in Fintech, Lending, Housing Finance, or a fast-paced startup environment.