Performance Marketing Lead

Leapswitch Networks Pvt Ltd; Pune District; On-site; INR 1,600,000 - 3,200,000; Full time

Job summary

Leapswitch Networks Pvt Ltd in Pune is seeking an experienced Performance Marketing Lead to oversee and drive our marketing initiatives. The role focuses on building and executing integrated campaigns across paid search, social, and display to achieve revenue targets.

You will set KPIs, guide testing, optimize campaigns with data-driven insights, and collaborate with the product, sales, and creative teams. A strong background in analytics and team leadership is essential.

Qualifications

• Bachelor's or master's in marketing, business, or related field.
• 5+ years in performance marketing with revenue growth focus.
• Experience building and leading a marketing team.
• Deep knowledge of paid search, social ads and display.
• Proficient with analytics and tracking platforms.

Responsibilities

• Develop and lead performance marketing strategies across channels.
• Set goals and KPIs for campaigns and optimize to drive revenue.
• Create testing strategies to continually improve performance.
• Collaborate with creative team to develop ad creatives that convert.
• Manage relationships with external partners and vendors.
• Work with product and sales to align objectives and report results.

Skills

Performance marketing

Team leadership

Paid search

Social ads

Display advertising

Web analytics

GA/GA4

GTM

HubSpot

A/B testing

Education

Bachelor's or Master's in marketing/business

Tools

Google Analytics

Make.com

Data Studio

GTM

Hotjar

Clarity

6sense

HubSpot

Job description

We are looking for an experienced Performance Marketing Lead to oversee and drive our company's marketing initiatives. The ideal candidate will have a deep understanding of performance marketing strategies, with a track record of successful campaigns across a variety of channels. The Performance Marketing Lead will work closely with the marketing team, cross-functional teams, and external partners to develop and execute integrated campaigns that deliver against our business objectives.

Key Responsibilities

• Develop and lead the execution of performance marketing strategies, including paid search, social media advertising, display advertising.
• Set goals and KPIs for each campaign and channel, and analyze performance data to optimize campaigns and drive revenue growth.
• Develop and implement testing strategies to continually improve campaign performance.
• Collaborate with the creative team to develop effective ad creatives that resonate with the target audience and drive conversions. Manage relationships with external partners and vendors, including agencies and technology providers.
• Work closely with the product and sales teams to ensure alignment on campaign objectives and to track and report on campaign performance against revenue targets.
• Stay up-to-date on industry trends and emerging channels, and recommend new opportunities to drive growth.

Requirements

• Bachelor's or a Master's degree in marketing, business, or a related field.
• 5+ years of experience in performance marketing, with a track record of driving revenue growth through successful campaigns.
• Experience building and managing a team of marketing professionals.
• Deep knowledge of performance marketing channels, including paid search, social media advertising, display advertising
• Experience with analytics tools and tracking platforms, such as Google Analytics, Make.com, Mandatorily-Data studio, GTM, Hotjar/clarity, 6 sense, Mandatory- Hubspotetc.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• Strong analytical skills and a data-driven mindset.
• Proven ability to manage budgets and hit revenue targets.
• Experience with A/B testing and experimentation.
• Ability to thrive in a fast-paced, dynamic environment.
• We prefer candidates with IT, SaaS, IaaS or PaaS industry experience.

Location

Pune.

If you're an experienced Performance Marketing Lead looking for a challenging and rewarding opportunity, we offer a competitive salary, comprehensive benefits, and a dynamic work environment.