Performance Marketing Lead

Netplay Sports; Hyderabad; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Gamepoint is seeking a Performance Marketing Specialist to drive paid campaigns across Google Ads and Meta Ads from Hyderabad. You will plan, execute and optimize campaigns, generate leads for coaching programs, memberships, and events, and optimize across audiences, bidding, and retargeting.

You will collaborate with creative, CRM and operations teams to improve funnel metrics and reporting. The ideal candidate has 3+ years in performance marketing, strong analytics, and hands-on experience

Qualifications

• Minimum 3 years in performance marketing.
• Strong proficiency in Google Ads and Meta Ads Manager.
• Experience with GA4 and Google Tag Manager.
• Experience in lead generation and retargeting.

Responsibilities

• Plan, execute and optimize paid campaigns across Google Ads and Meta Ads.
• Drive leads and conversions for coaching programs, memberships, and events.
• Optimize campaigns to improve lead quality and conversions.
• Plan retargeting campaigns for existing users and unconverted leads.
• Manage budgets and allocate spends based on performance.
• Collate reports and insights to improve campaign efficiency.

Skills

Performance marketing

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

Lead generation

Conversion tracking

Campaign optimization

Analytics

Stakeholder management

CRM platforms

Education

3+ years of experience in performance marketing

Tools

Google Analytics

Tag Manager

Job description

Position - Performance Marketing Specialist

Location - Hyderabad

ORGANISATION

Gamepoint is an award-winning sports company operating a chain of word class multi sports centres with sports such as Badminton, Squash, Table Tennis, Basketball, Football, Swimming and Pickleball. Gamepoint offers services such as coaching programs, membership, book n play and conduction of sports events to individuals and institutional customers. Successful serial entrepreneurs including IIM alumnus have set up Gamepoint with the vision to be the most trusted and preferred sports destination in India. More details are available at www.gamepointindia.com

At Gamepoint, we believe that sports has the power to transform individuals and communities. We seek enthusiastic individuals who share our passion for sports and are eager to contribute to our vision.

RESPONSIBILITIES

• Campaign Management

1. Plan, execute and optimize paid campaigns across Google Ads, Meta Ads and other platforms.


2. Drive lead and conversions for sports coaching, memberships, Book n Play, and other offerings.


3. Optimize campaigns to improve lead quality and conversion rates through audience targeting, bidding strategies, creative testing and retargeting.


4. Plan retargeting campaigns for existing users, inactive customers and unconverted leads.


5. Manage campaign budgets and allocate spends based on performance.

• Analytics and Reporting

1. Track campaign performance across CPL, CPC, CTR, Conversions, CPA and ROAS.


2. Use Google Analytics, Tag Manager, and advertising dashboards to analyse performance.


3. Analyse customer journeys, identify funnel drop-offs, and recommended improvements.


4. Prepare regular reports with actionable insights to improve campaign efficiency.

Creative and Cross-Functional Collaboration

1. Work with creative, content, CRM and operations team to develop effective campaigns.


2. Monitor competitive campaigns, industry trends, and new digital advertising opportunities.

KEY COMPETENCIES

1. Should have at least 3 years of relevant experience in performance marketing.


2. Strong proficiency in Google Ads, Meta Ads Manager, GA4 and Google Tag Manager.


3. Experience in Lead generation, conversion tracking, retargeting and campaign optimization.


4. Strong analytical, communication and stakeholder management skills.


5. Experience in CRM platforms and consumer businesses is preferred.


6. Self-driven with strong adherence to deadlines.


7. Should be energetic with a passion to learn and grow.