Performance Marketing Lead

Pradeepit Global Consulting Private Limited; Bengaluru; Vor Ort; INR 2.500.000 - 4.200.000; Vollzeit

Zusammenfassung

Pradeepit Global Consulting Private Limited in Bengaluru seeks a Performance Marketing Lead to design and execute a high-impact paid media strategy across search, social, and display. You will optimize budgets, ROAS, and lead quality while coordinating with cross-functional teams.

Responsibilities cover SEM, PPC, Google Ads, LinkedIn, Facebook, Instagram, Quora, and other channels, plus SEO, email marketing, CRM usage, and analytics to drive acquisition and growth.

Qualifikationen

• At least 5 years of relevant work experience in Performance Marketing.
• Expert in strategizing, executing, and optimizing Paid Ad Campaigns (Google Ads and other search channels).
• Strong analytical skills.
• Prior connects with agencies would be a bonus.
• Hands-on experience in Email marketing platforms.
• Experience in using CRM tools.
• Experience of building and managing a team of Performance Marketers & Analysts.
• Deep understanding of lead generation channels and how they function.
• Degree/MBA in Marketing or related field.

Aufgaben

• Create and execute a strong performance marketing strategy & execution plan.
• Manage budgets and campaigns across all digital channels to drive ROI and ROAS.
• Identify, ideate, execute and optimize multi-funnel SEM campaigns and other PPC efforts.
• Research competitors and set marketing goals for the brand.
• Manage paid listings on third party websites and media partners.
• Identify and test new channels to meet metrics.
• Develop and manage digital prospecting, remarketing campaigns, email marketing and automation.
• Ensure top organic search ranking positions (SEO).
• Conduct regular CRO audits with a multi-channel dashboard view.
• Use analytics tools and Google Analytics to track and measure campaigns.
• Work with cross-functional teams to develop and enhance strategies.

Kenntnisse

Performance Marketing Expertise

Google Ads

Facebook Ads

LinkedIn Ads

SEO

Email Marketing

CRM Tools

Team Leadership

Analytics

Lead Generation

Ausbildung

MBA in Marketing

Tools

Semrush

Google Analytics

Screaming Frog

Google Search Console

CRM Platforms

Jobbeschreibung

Performance Marketing Lead

Job Responsibilities

• Create and execute a strong performance marketing strategy & execution plan
• Manage budgets and campaigns across all digital channels to drive strong return on investment and effective ROAS
• Identify, ideate, execute and optimize multi-funnel SEM campaigns, PPC campaigns, and campaigns on Google Adwords, Facebook, Instagram, LinkedIn, Twitter, Quora, Bing & other channels to drive high-quality lead generation/user acquisition across multiple target audience parameters.
• Research competitors and their strategies to find the gaps in the industry and set up marketing and advertising goals for the brand accordingly.
• Manage paid listings on third party websites and media partners.
• Identify and test new channels to continue to meet or exceed established critical metrics
• Develop and manage digital prospecting, remarketing campaigns, email marketing and marketing automation strategy
• Ensure top organic search ranking positions (SEO)
• Conduct regular conversion rate optimization audits with a 360 degree multi-channel dashboard view
• Use various analytical tools and manage Google Analytics to track & measure all marketing campaigns
• Work with cross-functional teams to develop and enhance strategies

Qualification

• At least 5 years of relevant work experience & expertise in Performance Marketing
• An expert in strategizing, executing, and optimizing Paid Ad Campaigns (with a focus on Google AdWords and other Search Channels)
• Strong analytical skills
• Prior connects with agencies would be a bonus
• Hands-on experience in Email marketing platforms
• Experience in using CRM tools
• Experience of building and managing a team of Performance Marketers & Analysts
• Deep understanding of different lead generation channels and how they function
• Degree/ MBA in Marketing or related field.

Key Skills

• Performance Marketing, Targeting and Retargetting, Google Ads, Bing Ads, Linkedin Ads, Google AdWords, SEO, SMM, SMO, Social Media Optimization, Keyword Research, Semrush, Google Search Console, Screaming Frog, Semrush, Link Building, Blog Submission

Experience Level

Senior Level